Netflix Posts Major Revenue Beat for Q1 2025, Shrugging Off Tariff and Market Concerns

Streaming media giant Netflix shared sunny first-quarter 2025 results, according to CNBC, despite prevailing macroeconomic headwinds related to consumer sentiment and market conditions.

Netflix managed to post reported revenue of $10.54 billion for Q1 2025, versus Wall Street projections of $10.52 billion as provided by LSEG. That figure represents a significant 13% increase from the prior year.

At least some of that growth could be attributed to a price hike enacted by Netflix in January of this year, with the standard plan ticking upward in cost to $17.99 per month. Meanwhile, the ad-supported subscription went to $7.99 monthly, and the premium plan came in at $24.99.

Perhaps as a result of the price increases as well, Netflix elected not to share quarterly subscriber counts, instead focusing on other performance indicators. And despite overall market troubles, its stock gained 2% during extended trading on April 17, and is up 9.73% year-to-date. The company also stuck to its guns regarding its full-year revenue projections, estimating that statistic to rest at between $43.5 billion and $44.5 billion.

“Based on what we are seeing by actually operating the business right now, there’s nothing really significant to note,” Netflix’s co-CEO Greg Peters said during an earnings call, largely addressing the tariff and market concerns.

“We also take some comfort that entertainment historically has been pretty resilient in tougher economic times. Netflix, specifically, also, has been generally quite resilient. We haven’t seen any major impacts during those tougher times, albeit over a much shorter history,” Peters added.

Netflix To Lean on Increased Advertising To Buffer Slowing Subscriber Growth

As price increases, competition, market maturation, and a cash-strapped U.S. consumer coincide to hamper the streaming service’s subscriber growth metric — though that figure is still growing — Netflix appears poised to lean heavily into its in-house ad tech program in the days to come. The program launched stateside in early April, and the company plans to expand it to other markets shortly.

“A key focus in 2025 is enhancing our capabilities for advertisers,” Netflix said, per CNBC.

“We believe our ad tech platform is foundational to our long term ads strategy. Over time, it will enable us to offer better measurement, enhanced targeting, innovative ad formats and expanded programmatic capabilities,” the company concluded.