7-Eleven Storefront
RogerUtting/Depositphotos.com

July 21, 2025

​​​​Was the 7-Eleven and Couche-Tard Merger a Missed Opportunity?

Alimentation Couche-Tard Inc. announced last week that it had withdrawn its $47 billion offer to acquire Seven & i Holdings Co. Ltd., parent of 7-Eleven, in what would have created far-and-away the world’s most dominant c-store chain.

In the U.S., 7-Eleven, with 12,369 locations, and Couche-Tard, with 5,851 stores largely under the Circle K nameplate, were the two largest U.S. stores in Convenience Store News’ Top 100 report for 2025. Casey’s General Stores was a distant third, at 2,899 stores.

7-Eleven and Couche-Tard Planned Merger Enjoyed a Great Deal of Hype

Globally, 7-Eleven operates its more than 85,000 stores, largely in Asia, including about a quarter in its home market of Japan. Couche-Tard operates about 17,000 locations worldwide, including a stronger presence than 7-Eleven in Europe and Latin America as well as its home market in Canada.

The increased scale from merging the massive store base was expected to help Couche-Tard compete against larger QSRs in the foodservice space as well as against other retailers — from Walmart to CVS and Kroger — that are also amplifying c-store’s formula of grab-and-go meals and speedy checkout.

Couche-Tard said in a update this past March on its proposal, “For many years, we have firmly believed that there is a unique strategic fit between Couche-Tard and 7&i, and that we can achieve significantly more together than each of our companies can achieve individually, including accelerating the global growth of the iconic 7-Eleven brand and strengthening the 7&i business in many parts of the world.” 

Antitrust Concerns, Issues Surround Foreign Takeovers May Have Scuttled the Deal

Obstacles to the deal included expected high scrutiny from antitrust officials. Couche-Tard was already working on a plan to sell 2,000 overlapping U.S. locations.

Japan has also been traditionally averse to foreign takeovers, and the deal would have been the largest foreign acquisition of a Japanese company ever. Japanese officials have been pressuring companies to openly considering takeover offers to boost comparatively low stock market valuations on the Tokyo Stock Exchange. However, the Japanese government last September classified Seven & i as a company that engages in businesses critical to national security.

7-Eleven is also one of Japan’s cherished brands. The New York Times wrote, “In Japan, 7-Eleven is ubiquitous. People visit the stores to buy fresh foods like rice balls and hot stews and handle daily tasks such as paying bills and sending packages. Convenience stores like it are seen as so vital to daily life in Japan that the government has declared them part of the national infrastructure.”

Couche-Tard said it had proposed an alternative structure to acquire all of Seven & I’s business outside of Japan and 40% of the business in Japan.

Turbulence around completing a deal was also created by 7-Eleven’s founding family members launching their own bid with an archrival that ultimately failed to secure financing.

Finally, Seven & i added protections to avert the deal and hired its first Japanese American retail executive who pledged to spearhead growth independently. It also planned to list its North American convenience-store business on a major U.S. stock exchange by the end of 2026 and divest many of its superstores in moves to please activist stock investors.

Couche-Tard Accuses Seven & i of Lacking ‘Sincere or Constructive Engagement’

Couche-Tard withdrew its proposal after a year of negotiations because of a lack of “sincere or constructive engagement” that would allow the deal to progress, while accusing Seven & i of a “calculated campaign of obfuscation and delay.”

Seven & i responded by stating it had engaged in “sincere and constructive discussions” while remaining “fully committed to our standalone value creation plan, which we have been pursing in parallel.”

The prior week before Couche-Tard pulled its offer, Seven & i reported quarterly earnings exceeded expectations, thanks to a cost-cutting drive that boosted margins at 7-Eleven’s North American unit as well as a broader focus on core c-store operations.

Seven & i could have to continue to show improvement, or potentially again face pressure from activist shareholders.

“Seven & i is just an obstructive character in an ongoing success story,” Nicholas Smith, a strategist at Hong Kong-based brokerage firm CLSA, told Japan Times. “Activist trades and shareholder proposals are on fire. Private equity sees Japan as one of the most attractive markets in the world and is hiring aggressively. Management can’t afford to relax one bit.”

Discussion Questions

Would Couche-Tard and Seven & i be better together or on their own from an operational standpoint?

What appears to be the biggest hurdle to completing the merger?

How would you sort out the winners and losers in the collapsed merger negotiations?

Poll

9 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Neil Saunders

The deal failed because 7-Eleven did not want it to happen. Japanese firms are fairly resistant to outsiders. That’s a red flag: if the deal happened, CT would’ve faced cultural barriers to integration. Also, while 7-Eleven would have given CT a bigger footprint, including in Asia, it would have faced issues generating higher profits and savings because of the structural nature of the business. 7-Eleven is, for the most part, a franchise business and that means driving change is hard.

Neil Saunders
Famed Member
Reply to  Neil Saunders

The other structural point worth noting is that Couche-Tarde’s fuel-focused convenience model is very different to 7-Eleven. The different operating model makes achieving synergies harder. So, I am sure there are some missed opportunities; but there are also some dodged bullets here. 

Last edited 4 months ago by Neil Saunders
Mark Ryski

It takes two to tango – it’s not unusual for one or both parties to get cold feet. I suspect that’s what happened here, especially when you consider how culturally important 7-Eleven is in Japan. This was a big and bold acquisition move by Couche-Tard, and part of what made it exciting was that the offer was from a company that is actually in the convenience store business and not some VC or private equity player looking to generate fees and without any serious regard for the operating business.

Mohamed Amer, PhD

This was more of a lucky break. Couche-Tard avoided a likely disaster in terms of value destruction, and 7-Eleven gets to continue controlling its strategic direction and cultural coherence. Strategic reality says the two have fundamentally different business architectures. 7-Eleven operates primarily as a franchise model, whereas Couche-Tard runs a corporate model focused on fuel.

Mohamed Amer, PhD
Famed Member

The deal fails M&A value creation tests. Better-Off Test: The combined entity would not be better off than its standalone operations, evidenced by the structural differences in their business models and the difficulty in identifying synergies. If we pretend it passed, it couldn’t pass the Ownership Test: Could Couche-Tard effectively manage and integrate 7-Eleven? The cultural resistance from the Japanese management and franchise complexity suggests an apparent and fundamental incompatibility.

Mohamed Amer, PhD
Famed Member

The C-Store segment is experiencing encroachment by other formats offering grab-and-go formulas. Instead of maximizing physical footprint, winning C-stores should focus on maximizing agility and consumer relevance: think of connecting convenience, technology, and lifestyle integration. 

Scott Norris
Scott Norris
Active Member

Which 7&i does brilliantly in Asia, and expresses flashes of that potential in North America (their DFW Airport outposts come to mind), and having existing models that don’t depend on fuel sales is crucial in a post-petroleum environment. Execution is where they fall down in the US.

Whereas I don’t see any of that business development at Circle K / Holiday Stationstores, and I would guess that business development & store overhauls would be the first things cut by Couche-Tard to pay off the debt.

Doug Garnett

I can’t imagine that there was much opportunity to be had. Mergers are always proclaimed tremendous opportunities (a) to reduce costs through economies of scale and/or (b) to leverage complementary abilities to achieve a gestalt which is more than a sum of the parts. Research indicates it’s extraordinarily rare that either happen — less than 1 time in 10 last I checked. My own opinion is that 7-11 wisely backed out.

Nolan Wheeler
Nolan Wheeler

The interesting part of this deal falling through isn’t necessarily the operational “what if,” but how much it ran into questions of identity. CT saw a smart business move, but 7-Eleven holds a deeper role in Japan’s daily life. The real challenge was balancing global growth with local significance.

BrainTrust

"I can’t imagine that there was much opportunity to be had. My own opinion is that 7-Eleven wisely backed out."
Avatar of Doug Garnett

Doug Garnett

President, Protonik


"Couche-Tard avoided a likely disaster in terms of value destruction, and 7-Eleven gets to continue controlling its strategic direction and cultural coherence."
Avatar of Mohamed Amer, PhD

Mohamed Amer, PhD

CEO & Strategic Board Advisor, Strategy Doctor


"It takes two to tango – it’s not unusual for one or both parties to get cold feet. I suspect that’s what happened here."
Avatar of Mark Ryski

Mark Ryski

Founder, CEO & Author, HeadCount Corporation


More Discussions