Instant, the AI Shopify store building app trusted by thousands of brands, has announced the release of Instant Studio, the first AI content studio built specifically for eCommerce.
Instant Studio enables ecommerce merchants and marketers to generate studio-quality product photography, lifestyle images, and reusable AI avatars in minutes.
While AI image tools like Google ImageFX, Midjourney, and Adobe Firefly have made visual generation widely accessible, they were not created with retail workflows in mind. Instant Studio aims to close that gap with models tested specifically for eCommerce use-cases.
“General image generators are powerful, but they weren’t built for product catalogs,” said Sam van Hees, Co-founder and COO of Instant, “Brands don’t need just a single beautiful image, they need dozens or hundreds of consistent, reusable visuals that match their brand and work across the full funnel. Instant Studio was designed for that exact workflow.”
Studio-quality images, without a photoshoot
Instant Studio launches with two core capabilities:
- AI product shots: studio-style visuals with customizable product angles and backgrounds
- Lifestyle images: contextual scenes featuring customizable AI avatars
These scenes feature custom backgrounds and models, with resolutions up to 4K. All generated images can be exported directly to Shopify or downloaded for use across any marketing channel.
AI avatar builder
One of Instant Studio’s distinct capabilities is the ability to create reusable AI avatars. Rather than creating one-off images, merchants can produce a consistent cast of on-brand models and use them repeatedly across lifestyle scenes. Avatars can be created from scratch, giving brands full control over their models’ look and feel.
Built for eCommerce workflows
Instant Studio is designed to fit into eCommerce design workflows. Users can choose from curated styles, scene presets, or build their own, adjust aspect ratios, image quality, and AI model settings before generating. After the initial input, teams can continue prompting to refine results or create variants.
“A photo shoot can cost brands thousands of dollars, and take weeks of turnaround time,” said van Hees. “With Instant Studio, a brand can go from a basic product photo to a full library of on-brand visuals in the same afternoon.”
Availability
Instant Studio is available today. Every paid Instant plan includes credits, with additional credits available for purchase.
About Instant
Instant is an AI-powered Shopify store-building app trusted by thousands of eCommerce brands. Its suite of AI tools helps merchants design, build, and optimize their online stores, and now, create the visual content to fill them. Instant Studio is the latest addition to the platform, bringing purpose-built AI image generation to the eCommerce workflow.
To learn more, watch the Instant Studio launch video.
