Web performance and end user experience monitoring company, Rigor, announced the acquisition of fellow Atlanta-based web optimization company Zoompf. The financial terms of the deal were not disclosed. As a result of the acquisition, Rigor will integrate Zoompf’s technology into its SaaS platform, thereby creating the first-ever web performance monitoring and optimization platform to offer both diagnostic and prescriptive analytics for the entire DevOps lifecycle, including development, quality assurance and technical operations.