U.S. Consumers Unhappy with Holiday Retail Customer Experience in Store and Online

Eptica

Despite enormous investment, U.S. consumers are unsatisfied with the levels of customer service offered by retailers this Holiday season. Over a third (35%) are unhappy with the online experience, figures that rise to 40% in store. 18% of consumers complained that it was impossible or extremely difficult to find the information they wanted on retailers’ websites, according to new research from multichannel customer engagement solutions provider Eptica.