Marketers try to measure customer engagement
January 29, 2016
Thirty-eight percent of marketing executives measure customer engagement through revenue metrics such as customer lifetime value, dollar sales per customer and overall revenue increases.
Recent News
Pickleball Expands Internationally to India
Pickleball, America’s booming sport, aims to spread its games in India, the world’s most populous country.
Amazon Prime Announces It Has Faster Deliveries
Amazon reports that its Prime deliveries are now even speedier. With over 2 billion packages reaching customers in a day or less this year, the company claims its delivery system is picking up its pace.
H-E-B Recalls Ice Cream Cups Due to Metal
The popular frozen treat has been pulled from store shelves in a voluntary company recall.
Chipotle Scraps Farmesa Fresh Eatery After Ghost Kitchen Closure
Chipotle Mexican Grill’s venture into the Farmesa Fresh Eatery concept has come to an abrupt halt following the closure of its partnering platform Kitchen United’s ghost kitchens.