Study: 75 percent of internet traffic comes from mobile

Asian consumers are generally known for their heavy reliance on smartphones to gain internet access, but in Zenith’s new Mobile Advertising Forecast report, Spain actually leads the world with 85 percent of online usage in the country originating on mobile. Coming in second is Hong Kong at 79 percent. China ranked high as well at 78 percent. The U.S. isn’t the far behind in mobile usage — 74 percent.