Starbucks will put first Reserve store inside its corporate HQ

March 31, 2017

The first of 1,000 planned upscale Reserve coffee stores will open inside of Starbucks’ Sodo headquarters building. Construction on the store, which will serve coffee from small-lot beans and food from Princi, an Italian bakery, will begin when the existing shop in Starbucks’ lobby closes on April 7.

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