More Millennials prefer wine and hard liquor to beer
July 25, 2017
Beer sales in the U.S. are projected to decline 0.7 percent this year, according to a Goldman Sachs report, as younger adults drink wine and spirits instead. Volume for large domestic beer brands including Bud, Coors and Miller are expected to decline three percent this year. Sales of these mass market brands have fallen every year since 2011, according to Goldman Sachs.
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