Kmart renames ‘plus-sized’ clothing to ‘fabulously sized’
September 12, 2017
Kmart is removing the term “plus-sized” from its stores and replacing it with “fabulously sized”. The chain is also expanding its selection of fabulously sized items in its stores and online. Kmart has launched a new advertising campaign with the tagline “I Can” to promote its new, expanded offerings. Larger sizes make up 21 percent of Kmart’s current women’s clothing sales.
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