Coca-Cola’s new Time Square display doesn’t just look 3D
December 6, 2017
Consumers have learned to take 3D imagery for granted from their experiences at theaters and in theme parks, but Coca-Cola’s new digital display in New York’s Time Square has actual — not illusory — depth. The 68-foot-tall sign makes use of 1,760 movable LED light cubes that flow in and out to form varying 3D designs.
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