Under Armour struggles to compete with Nike and Adidas in U.S.
May 2, 2018
Under Armour’s business is strong outside the U.S. where sales were up 21 percent in Latin America, 23 percent in Europe, the Middle East and Africa and 35 percent in Asia. In the U.S., however, the business is struggling to keep up with Nike and Amazon. The domestic market is critical for Under Armour, which does roughly 75 percent of its business in the U.S.
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