Bath & Body Works smells like success
June 5, 2019
Two primary reasons that Bath & Body Works posted a 15 percent sales increase in the most recent quarter is that the retailer, which sells personal care products, scented candles, etc., uses the smells in its stores to create a positive emotional connection with shoppers. The 1,630-store chain has also developed a relationship of trust with consumers going back over several generations.
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