Author

  • Brian Crum

    Brian Crum serves as Chief Marketing Officer here at RetailWire. He is an accomplished marketing professional with more than 15 years of experience in both agency and corporate settings, and has worked with major retailers and brands like Walmart, Target, Starbucks, Red Bull, HGTV, Discover, and more. Known for his creativity, strategic thinking, and ability to execute campaigns that deliver real-world results, Brian has led a number of innovative marketing campaigns, driving more than $100 million in revenues across a variety of brands and product lines. An entrepreneur at heart, Brian is always looking for new ways to help brands connect with their audiences in both physical and digital realms. He currently resides in Northwest Arkansas, where he enjoys spending time in the great outdoors with his wife, son, and their two dogs.

Crocs Stores Takes Deeper Dive Into Virtual Store Experiences

Crocs stores have just become virtual....

Shein Influencers Backlash

Shein, a fast-fashion retailer, has been facing backlash from influencers who have criticized the company’s labor practices and environmental impact. The....

Facial Recognition Technology Used to Catch Shoplifters in Britain

Facial recognition technology is being used to catch shoplifters in Britain, with some retailers using the technology to scan customers’ faces......

How Toy Sensation Squishmallows Joined Warren Buffett’s Conglomerate

Squishmallows, the wildly popular line of squishy toys, has joined Warren Buffett’s conglomerate, Berkshire Hathaway. The deal, which was announced on......

Amazon Unveils New Fully Autonomous Mobile Warehouse Robots

Amazon has unveiled two new fully autonomous mobile warehouse robots, Proteus and Cardinal....

Nike’s Omnichannel Strategy: A Masterclass in Retailing

Nike has been a pioneer in omnichannel retailing, and its recent decision to pull back from wholesale distribution is a further......

Walmart Tests Tiny Stores in Vacation Spots

Walmart is testing tiny stores in popular vacation destinations, far from its traditional big-box format. The stores are called General Markets......

Supreme Court’s Student Loan Forgiveness Decision to Hurt Retailers

The Supreme Court’s decision to strike down President Joe Biden’s student loan forgiveness plan is expected to have a significant impact......

FTC Proposes New Rule to Ban Fake Online Reviews

The Federal Trade Commission (FTC) has proposed a new rule that would ban fake online reviews. The rule would prohibit companies......

Jenny Craig to be Revived as E-Commerce Business by Wellful Inc.

Jenny Craig, a weight-loss company that filed for bankruptcy in May, is being revived by Wellful Inc., a direct-to-consumer wellness business......

CPG Prices Continue to Rise, But Consumer Demand Remains Strong

Here are some of the key points of the article:...

Bud Light Releases New Ad in Attempt to Win Back Conservative Drinkers

Bud Light has released a new ad, “Backyard Grunts,” in an attempt to win back conservative drinkers who were alienated by......

Christmas Tree Shops to Liquidate All Stores

Christmas Tree Shops, a Massachusetts-based home goods retailer, is planning to liquidate all of its stores. The company filed for Chapter......

RetailWire Pays Tribute to Fallen Heroes on Memorial Day

On this solemn occasion of Memorial Day, RetailWire is taking a pause from our regular content to honor the brave men and women of the United States Armed Force...

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