Studies repeatedly show that second time buyers are more valuable and more profitable. So why do so many retailers focus heavily on sales transactions and fail ...
Before the age of Amazon, “big box” stores were the category killers that created the destination locations to draw the masses. Today, the big retailers are...
When is too much choice a bad thing? Brain scientists and psychologists have discovered that too many choices overwhelm our brain. Too many choices become intim...
In one of his best-known works, “Marketing Myopia” in Harvard Business Review (HBR) from 1960, Theodore Levitt focused on a single strategic question: “Wh...
Customer experience continues to be a hot topic in retail. But when you talk with customers, there is something more. Something much deeper. Customers often des...
A new customer survey by HRC Retail Advisory reports some rather startling findings: 95 percent of shoppers want to be left alone while shopping. How should sto...
Amazon.com in late February acquired Ring, a maker of internet-connected doorbells and cameras, for about $1.1 billion. What do you think was behind Amazon’s ...
Brands now have unprecedented opportunities to reach consumers, yet they’re facing massive disruption to their historical retail models. Would you lean more t...
Online marketplaces are predicted to drive much of e-commerce’s robust growth in the decades ahead. And while Amazon.com and Alibaba are retailers and formida...
Consumers worldwide are turning to the convenience of subscriptions across many categories for a host of routine consumable products that can be delivered to yo...