If the recent flow of investment money is any indication, digital loyalty is poised to hit it big with customers at local restaurants, cafes, bars and salons faster than you can buy-10-get-1-free. How would you rate the upside potential of local digital loyalty programs relative to daily deals?
Marshall McLuhan, who was born 100 years ago last week (July 21, 1911), authored “the medium is the message” in 1964. He explained that the nature of media influences how messages are received without receivers realizing it. What are the opportunities and challenges of digital media as a medium?
There are patterns in digital innovation. The first generation of digital recreates the original. The second generation creates something new. What do you expect from the next generation of digital coupons? What will they need to do to be of greater value to consumers, retailers and brand marketers?
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