PROFILE

David Slavick

Co-Founder & Partner, Ascendant Loyalty

David Slavick is a multi-channel retail marketing expert leveraging data insight to drive strategic planning, financial modeling to support business case evaluation, program communications/ offer management, customer loyalty program design/strategy, and analytical precision.

David has led large teams in the development and sustained innovation for CRM/Loyalty programs while at Accenture Interactive, Deloitte Digital, FTD Companies, Sears Holdings and American Eagle Outfitters.

Specialties: Assessing technology infrastructure and gaps to solve for limitations and constraints in 1:1 relationship marketing. Strategic planning and analysis to drive incremental profitable return on investment from valued customer segments – through innovative program re-fresh efforts. Deliver practical recommendations that are actionable based on extensive experience in the CRM/Loyalty discipline. Lead a team with Six Sigma project management discipline to meet/exceed client timelines/expectations.

David Slavick Co-Founder & Partner at Ascendant Loyalty Marketing career has progressed from Top 10 ad agency firms leading teams in media/strategic planning, to CRM/Loyalty planning/management for global brands, to consulting at both Accenture Interactive and Deloitte Digital. His firm is now servicing the customer-centric needs of Top 100 clients in: Retail, Hospitality, Cruise Lines and Pure Play e-Commerce sectors. David is a multi-channel retail marketing expert leveraging data insight to drive strategic planning, creative/offer management, customer loyalty program design/strategy, and analytical modeling/segmentation application to drive profitable business results. Go to website: www.ascendantloyalty.com
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  • Posted on: 08/12/2022

    Can a grocery store teach its customers to love to cook?

    I don't know about the claim of eliminating 85 percent of the time and effort but love the concept. Of course, I love to cook and so does my wife. But I believe the trend toward customers being less likely to cook at home is due to sheer demand on time or lack of time to prepare plus all the cookbooks in the world still require creativity to prepare a properly balanced meal. You simply get tired of cooking and want a break. This concept speaks to freshness, healthy eating, overcoming that boredom we all run into and so much more. Plus, it is attractive to several target groups - empty-nesters, young married couples with no kids and upper income households. I think I'll reach out to Marcellus Foods and see if I can offer wine services to complement every meal choice!
  • Posted on: 08/08/2022

    Is Amazon’s deal for iRobot all about mapping Americans’ homes?

    Data is gold. Letting anyone into your home opens the door to privacy invasion. This type of acquisition in the IoT space is just the start of something Amazon aspires to. I would anticipate a hard sell is required to get this approved by regulators.
  • Posted on: 07/28/2022

    Best Buy cuts forecast in glass half full announcement

    The shopping experience needs a complete overhaul. Make the store a destination for a reason. When was the last time you were invited to a Best Buy store to view or experience something new in technology or electronics? One hundred percent of my flat screens, sound systems, three component stereo systems are from Best Buy. I've been a member of the loyalty program for 20 years. Zip, zero, none, nada. However, they are downsizing store footprint and offering the Best Buy Totaltech™ subscription model for $199.99 so there is some innovation going on ... just not the right kind.
  • Posted on: 07/26/2022

    Best Buy offers a new way to shop with its first-ever digital-first small box store

    There is a lot of commercial space available and BBY can over time shut down the larger format stores and convert to the small store, digitally-engaged format. Save on rent and personnel costs. A much more productive physical store model. Chat is useless. Direct order call center is awful -- try it sometime. Inventory is a mess. I tried unsuccessfully to order a new ARRIS modem with voice 3 count em' 3 times over the past week and each time the order placed with a live representative who told me the product was in stock and one order I paid extra at their suggestion for same day delivery was cancelled by the system. After 3x of failure I ordered from Amazon and got the exact same modem with voice for less. As a Reward Zone loyalty member I wanted to order from Best Buy. Thus, the benefit of having a program. Now I have 3 charges and 3 credits on my VISA card. Satisfying the customer in real-time in these digitally smart stores where inventory will be fulfilled same day is a win -- assuming BBY can deliver on the promise. Time will tell.
  • Posted on: 07/26/2022

    Best Buy offers a new way to shop with its first-ever digital-first small box store

    The BBY shopping experience has been unexciting for 20 years. I used to take both of my children to the store and we would spend half of our time shopping for music and new release videos. Then go over to the high-end component area in the back of the store and turn up the music with hard rock. They might as well down size as the productivity on a per square foot basis has to be killing them. That and the MyBestBuy reward program is weak at best.
  • Posted on: 07/26/2022

    Best Buy offers a new way to shop with its first-ever digital-first small box store

    Spot on Bob! That was exactly what I was thinking about as I read the store concept recap. In-stock is key. See my post here ... terrible experience over past two weeks.
  • Posted on: 07/25/2022

    When will supply chains return to normal?

    There is a huge shortage of truckers. Couple that with a weak infrastructure in the U.S. at our ports that cannot handle incoming volume even while running 3 shifts and you can clearly see that there is no end in sight. For the past two years, companies have relied on air freight to expedite supply in order to overcome challenges present. The new normal is here and there is no going back.
  • Posted on: 07/18/2022

    Should Amazon ax its private labels to appease regulators?

    It's called a free market. This is a slippery slope. Any purchase connects to a lifestyle. Dropping private label in any one category does not serve the needs of the customer population.
  • Posted on: 07/18/2022

    Is closing stores the best solution to Starbucks’ safety concerns?

    Starbucks is over-penetrated. The demand on staff in terms of scheduling coupled with safety concerns is a valid reason for their decisions. This is a sign of the times we live in.
  • Posted on: 06/29/2022

    What worked at Target didn’t work for Mark Tritton at Bed Bath & Beyond

    You mean the 1% reward structure -- spend $500 and get a $5 coupon won't totally disrupt their economics and fuel the turnaround ... tongue in cheek.... ;-)
  • Posted on: 06/29/2022

    What worked at Target didn’t work for Mark Tritton at Bed Bath & Beyond

    I knew Sue Gove back in her days at Zale Corporation. She is a solid marketing and operations pro. To turn the business around as indicated, they must start with inventory -- having supply chain issues is not satisfying especially in a high-volume retail space. As shared, the new Welcome/Welcome+ program is and will be a disaster. Really hate to put it that way, but the "new" program launched will only hurt their performance unless and until it is fully re-freshed to a customer-friendly, value-based design/strategy.
  • Posted on: 06/28/2022

    Can in-store coffee add pep to retail sales?

    Assuming they like coffee and enjoy the boost of caffeine then why not treat customers to some "joe." I love the warning -- beware of coffee while shopping, you might blow your budget or buy items you really don't need. Thus, the reason why it is a good idea to never go to the grocery store when you are hungry and likewise make a shopping list before entry.
  • Posted on: 06/28/2022

    ThredUP asks consumers to boycott Shein’s pop-up shop

    An effective message should not have to rely on punitive practices. A three day boycott will not succeed, but sure a few apparel buyers might shift their preferences. ThredUP should aspire to do better, be better and show the way through their own best practices.
  • Posted on: 06/24/2022

    Will a new rewards program prove Bed Bath & Beyond’s critics wrong?

    Bob, I agree 100 percent! Loyalty design especially with points is a delayed discount and a cheaper one at that. Bed Bath & Beyond has conditioned traffic to respond off of the 6x9 20 percent off coupons. Now they are reducing the coupon value and introducing a paid program. The logic is baffling. I guarantee you focus groups with high value customers did not vote that construct as the #1 choice.
  • Posted on: 06/24/2022

    Will a new rewards program prove Bed Bath & Beyond’s critics wrong?

    Take a peek if you haven't already done so with what Michaels Stores has done with its marketing and loyalty program. Brilliant. Checks all the boxes. This new design with paid tier is problematical from the start.

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