David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research. To learn more, visit:
  • Posted on: 01/08/2021

    Shopify dumps Trump’s stores from its platform

    It's a tough one, for sure. I'm not a supporter of anything Trump but I'm also not a supporter of the far left "cancelling" people or organizations because they don't agree with their stance. Ultimately, however, the line was crossed into violence and that was incited by Trump. Neither he nor his supporters should gain financially from that.
  • Posted on: 11/19/2020

    Walmart goes to the dogs (and cats, too)

    I see somewhat of a disconnect between the type of client that pays for dog walking services or insurance and the Walmart customer persona. I know they have tried to go "up-market" with some of their online services and have ended up shutting them down but we'll see how this goes. There are a lot more pet owners since February so perhaps these services will resonate.
  • Posted on: 11/19/2020

    Can retailers get store brand growth back on track during the pandemic?

    It comes down to the quality of the private label brand. Per the write-up, many consumers were forced to choose private label options when national brands weren't available. If the quality was good, consumers will stay with that brand. With the recent resurgence of cases, the opportunity still exists to push private label in the face of shortages - just be sure the quality is there.
  • Posted on: 11/17/2020

    Oreo lovers gladly pay a higher price to customize their cookies

    Cool application of customization but definitely not a major play at those price points. They'll make for fun one-off gifts for birthdays or special occasions but $1-$2 per cookie will not scale. Customization is a great brand extension strategy for many CPG brands and can go a long way to gain or enhance loyalty. That is the lens they should look through vs. a great driver of revenue.
  • Posted on: 11/05/2020

    Did Gap just learn that no good tweet goes unpunished?

    I don't see this as a major issue. It just highlights how divided we are. And social media is a brutal place to try to unite.
  • Posted on: 11/05/2020

    Is it time for mainstream retail to get into the legal weed business?

    Until the federal laws fall into line with the state laws, it will be difficult for mainstream retail and brands to enter the fray. However regional plays in the "vice" categories like liquor (think BevMo) would be a natural fit for a rollout of marijuana products.
  • Posted on: 10/29/2020

    Kohl’s triples down on active lifestyle categories

    Always knew you were a "sans-a-belt" guy!
  • Posted on: 10/29/2020

    Will J.C. Penney be renewed under new ownership?

    An uphill battle for sure. Once trust is lost with the customer, it is difficult to win back - especially in retail where there are so many choices. The new ownership should definitely give them some rope by which to execute on Ms. Soltau's plans but the relevance of the brand has passed.
  • Posted on: 10/29/2020

    Kohl’s triples down on active lifestyle categories

    It's a very competitive space for sure. They just have to be careful not to get stuck in the dreaded middle. They can win if they focus on the value components of their offerings and, like they're doing, expand their mix into underserved areas like "plus" and "big and tall." They shouldn't try to compete with the premium brands or retailers as that space is well represented.
  • Posted on: 10/27/2020

    Will its values-based approach turn Hive into an e-grocery powerhouse?

    Whoa -- I feel like it's 2019. This is the type of brand that was all the rage before the world was reduced to being concerned with the lowest rung of Maslow's hierarchy of needs - safety. Long-term I love the concept. My kids are all about sustainability and a low carbon footprint. However until this pandemic is over, I think a lot of people are going to continue to gravitate towards what they can buy cheaply, conveniently, and safely.
  • Posted on: 10/27/2020

    What does a good shopping experience look like for Christmas 2020?

    Consistent with our research. Convenience and safety will make for a good shopping experience. Multiple ways to order and pick up/deliver gifts in a safe way will be the bar for success. Oh and as the article stated - in-stock! I recently was shopping for a couch and was told "end of December" for delivery. Ten years ago that would have been OK. Today the expectation is that goods should be available within a week or two of ordering.
  • Posted on: 10/21/2020

    Will Lowe’s customers ‘gift’ their homes for the holidays?

    I'm not too sure about the tagline but, like many retailers, product extensions that make sense from a format perspective are worth testing. As others have stated, investments in the home (as we're all stuck there) are booming and Lowe's should have the opportunity to capitalize even more than they have in the past around holidays.
  • Posted on: 09/21/2020

    Online to make up 21.5 percent of grocery’s sales in five years

    You aren't kidding Trevor. Amazing.
  • Posted on: 09/18/2020

    Online to make up 21.5 percent of grocery’s sales in five years

    All good observations. We included multiple inputs in developing the algorithm to come up with this projection including overall grocery sales (historic) and projected growth, historic share and growth of online grocery, incremental sales of online grocery and growth post-pandemic, consumer preferences by age and demographic bands and overall digital maturity projections of grocers. The industry has shown that they can quickly adapt to consumer needs (quicker than we would have thought) so the operating models necessary to accommodate this kind of growth we believe are possible.
  • Posted on: 09/14/2020

    Lululemon is ready to tackle holiday crowd control

    The only other suggestion I would have is to add additional associates so that they can get in-store shoppers serviced and out the door quicker - enabling more throughput.

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