David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research. To learn more, visit: <a href=""> </a>
  • Posted on: 12/01/2022

    Is the Kroger-Albertsons merger really a retail media deal?

    Yes - it's pretty clear that most grocery chains see media as their #1 growth opportunity. We released a study in September on this and 78 percent of respondents said media monetization was important vs. #2 at 61 percent for prepared foods/delivery. Other than Walmart, this merger will provide the greatest reach of consumers from an in-store perspective. The Kroger team are smart people and I'm sure this is an opportunity they won't miss.
  • Posted on: 08/22/2022

    Are inflation bonuses worth it for retailers?

    It depends on your perspective. One-time bonuses are easier to absorb and sit better with investors than permanent wage increases. At the associate level, immediate gratification makes them feel valued. And I'd assume these bonuses are being doled out for those that have been employed for a minimum amount of time - so I don't think that is an incentive for attracting new workers. Longer term, higher wages are what will retain good workers.
  • Posted on: 07/12/2022

    How can grocers reawaken the home cooking bug?

    The social media question is generational. For young people, tying in social media influencers to fun, social ways to cook - that would be a winner. For Millennials and Gen Xers, etc. who have families - cross promotions with manufacturers of the latest tools for easier cooking (e.g. air fryers, Instapot) is one avenue. Others include pre-packaging ingredients for easy pick up at the grocery store.
  • Posted on: 06/27/2022

    Are mall shoppers hungry for in-stock data?

    I see this as very difficult to execute and a very narrow use case. Retailers will prioritize inventory availability functions on their own apps first and that, I've seen, is a big enough challenge. I've been to plenty of retailers that claim that the location has an item in stock and it does not. Also, it will depend on the retailers that participate. If retailers that offer similar items all join in, there is some value to the consumer (e.g. black t-shirts). If not, I would think a consumer would just go to that individual retailer's app to look for what they need.
  • Posted on: 06/27/2022

    Are outsized private label gains in grocery a foregone conclusion?

    Private label brands of the big players like Costco, Kroger, Publix, Target and Walmart have been in the market for a long time - The trust for quality and taste is already there. For the big boys, I believe share will only increase - especially during high inflationary times. The price increases of national brands have gotten untenable ($5 for a box of Triscuits, $6 for a box of Cheerios!). At that level, consumers will trade down.
  • Posted on: 06/08/2022

    Should retailers prepare to serve customers in ‘post-car’ suburbs?

    Agreed Neil. Environment will be key.
  • Posted on: 06/01/2022

    New members re-up at Costco in record numbers

    Value value value. Consumers are looking for ways to save and Costco offers it. Pretty simple. What would be interesting to know is the make-up of the baskets of its members - are sales of large items lagging sales of grocery items? Are consumers just sticking to the basics with inflation as it is?
  • Posted on: 05/31/2022

    Victoria’s Secret creates an online marketplace for women-led brands

    VS had to mend its relationship with its customer base. This is a good move in that direction. By providing more choice to the customer and supporting women and minority-owned businesses, they hit on important triggers to build a stronger bond with their customers.
  • Posted on: 05/31/2022

    Why are retailers struggling so hard to balance inventory?

    As they say, abnormal is the new normal. The inventory issues are definitely a condition of everything you list above - but it is more than likely that just as one disruption wanes, another will follow. I heard a term last week at the Blue Yonder ICON event - "Disruption fatigue." So true. However now is the time for retailers to be looking at systems that are more predictive and can give better insights into inventory requirements - from demand at the consumer level all the way back to sourcing. No system is perfect but as things like AI/ML mature, retailers can be better at inventory planning.
  • Posted on: 05/27/2022

    Is Macy’s for real?

    The fact that Macy's bucked the trend of negative comps is pretty amazing. It was interesting to see that personalization was called out — our data shows that personalization is used primarily at the front end (e.g. commerce phase) of the shopper journey and far less in the retention phase. If Macy's can mature their personalization strategy, I believe they can achieve even better results. It's a good counter punch to the department store's weakness - too much choice. The off-brand growth is also a good strategy considering our current inflationary environment.
  • Posted on: 05/11/2022

    ‘Babe’ star makes dramatic gesture over Starbucks’ upcharge for non-dairy milk

    At SOME point I would like to think the seemingly never-ending practice of things like upcharges for things that don't cost the brand anymore and my current favorite, adding tips when no actual service is being provided, will begin to backfire for retailers and brands. However perhaps culturally this is just the norm now and I'm just an old fart longing for days gone by when I actually felt like I was getting value for the product or service I was consuming!
  • Posted on: 05/03/2022

    Does resale make sense for Dick’s Sporting Goods?

    I definitely think this is a more viable program than Lululemon's resale program. Outdoor gear usually has a long life and much of it is priced at the high-end so the ability for consumers to have an option for slightly used gear at lower prices makes a ton of sense. Plus, marketing this around the "circular economy" trend will look good for Dick's.
  • Posted on: 04/07/2022

    Are jingles ready to make a comeback?

    A lost art indeed. Those of us who are a certain age remember many jingles and catchphrases from our youth. As video became the defacto marketing tool it's understandable why jingles waned but, yes, I agree that with the popularity of podcasts and other streaming platforms - jingles should make a comeback.
  • Posted on: 04/07/2022

    Will JCPenney’s core customers come back and show their love?

    Following what we just discussed about the Abercrombie turnaround, I guess you can never say never. But with JCP, there are other forces at hand. Multiple attempts at turnarounds (and the steady loss of customers in the process), the challenge of the department store format, and many of the higher-end brands offering down-market formats. In this case, marketing will perhaps get them some interest but their merchandising, cleanliness, and age of their stores is just not appealing - even for down market.
  • Posted on: 03/25/2022

    Instacart is moving into the ultrafast lane

    These guys are smart, I'll give them that. Every time I think a segment is going to wake up and realize Instacart is disintermediating the customer with the brand, they come out with more services that can also add value. Carrot Warehouses, I believe, will serve two valuable purposes - faster delivery and removing Instacart pickers from clogging the aisles at primary stores.

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