David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research. To learn more, visit:
  • Posted on: 06/02/2020

    Will dollar stores be the biggest post-COVID-19 winners?

    Dollar stores have two things going for them. One, as the economy has cratered, the value they bring obviously has huge appeal. Two, their operational costs are far lower than other segments. They are not making big investments in curbside pickup or delivery (both of which smacks down margins) and e-commerce is close to non-existent. They can just focus on optimizing their store revenues and that is done at a lower cost than other formats.
  • Posted on: 05/08/2020

    Will mall owner’s $5 billion revitalize retailers weakened by COVID-19?

    Yes Dave -- remember our discussion about malls marketing themselves as a "safe zone" with guaranteed cleanliness? Definitely a short term play!
  • Posted on: 05/08/2020

    Gap plans move into non-apparel categories

    This feels like they are grasping at straws. The brand is greatly diminished so the appeal of home goods with the Gap brand is going to be limited. Maybe some items could have an appeal in the Banana Republic brand but not enough to be a significant revenue driver.
  • Posted on: 05/08/2020

    Will mall owner’s $5 billion revitalize retailers weakened by COVID-19?

    This looks like a great program. Beyond the funding, if Brookfield can assemble a group of executives with expertise across multiple retail functions to help where needed, this could be a home run. The first brand that comes to mind is Victoria's Secret. They need a rebranding but they are well known and heavily mall based so I see them as a good target.
  • Posted on: 05/07/2020

    Nordstrom focuses on seamless shopping as stores reopen

    Nordstrom is innovative and is showing they can adapt to the new world. As safety trumps experience for the foreseeable future, I see things like appointment-based shopping and curbside (where they can leverage their Nordstrom Local as well as their full-line stores) becoming more important and valuable. They know service - it may be a different definition of the service they are known for, but it is still great service.
  • Posted on: 05/07/2020

    Is it time to move beyond ‘now more than ever’ COVID-19 commercials?

    Yes, yes, yes. The sameness of messaging across the board rendered these commercials pretty ineffective. Clearly no one wanted to be sold to (same for B2B) so I understand the intent - but it is time to move to a message of hope and provide value around how the product(s) can help consumers adapt to the new normal.
  • Posted on: 05/06/2020

    Customers ask Wendy’s, ‘Where’s the beef?’

    It's been widely publicized that beef shortages are happening. I would assume that Wendy's top tier customers would know this and give them a "hall pass" on out-of-stocks.
  • Posted on: 05/06/2020

    Will COVID-19 turn us into a society of health nuts?

    In short, no. The eating habits of people (especially Americans) have been formed by multiple influences (parents, friends, advertisements, etc.) and while this scare should convince people to take on healthier habits, I don't see it happening. Most European and Asian country populations already had healthier habits prior to this pandemic so I think that will continue. That said, companies like WW are experiencing some great numbers during this so maybe a percentage of our population will use this as a catalyst to get in shape.
  • Posted on: 04/15/2020

    Will Walmart’s daily pickup hour for seniors cause operational challenges?

    While the offer is commendable and right, as you experienced, the challenge is that slots are very limited if they're only offering this for an hour each day in certain locations. They'll need to expand this program if they want to accommodate all who want this - This is important because as they say: "Not delivering on a promise is worse than not making the promise at all."
  • Posted on: 04/15/2020

    The Vuori COVID-19 story: Closed stores and open minds

    Brilliant strategy. Obviously it's far simpler with five stores and less than 50 associates but it is very smart to use the situation to bolster the skills of their team as well as use them smartly in areas where they need support. I think most retailers are lacking more in one or two of those areas and which those two are is dependent on the retailer. However, I'd say "sales and service" and "operations" are most in need of addressing and those weaknesses are amplified during times like these.
  • Posted on: 04/09/2020

    Are retailers nimble enough to give consumers what they need and want right now?

    The response varies widely based on the format of retailers. For FMCG (grocery/mass), responses have been solid for the most part. Special hours for the elderly/ill, enhanced pickup/delivery options, social distancing tactics, etc. have all been good responses. Inventory visibility is still an issue for most so that will have to be addressed. If you're an apparel/specialty retailer and online is your only channel - it has been difficult. Some are fulfilling from "dark stores," which has enabled cheaper, faster delivery but many are just a step away from (further) disaster should a DC worker be tested positive and the whole place needs to be shut down. As I've said in the past - memories are short and while some behaviors will remain from this crisis, I think a lot of the way things were pre-pandemic will return.
  • Posted on: 04/07/2020

    Is it time for ‘essential’ retailers to stop running in-store promotions?

    Suresh - agreed. I've gotten news from the world's most cost-conscious shopper (my mother) that prices for things like cookies, chips and others have increased "substantially" in the last few weeks. This may mean 10 percent but, in an era where everyone is watching every penny, it can matter.
  • Posted on: 04/07/2020

    Pre-bagged produce proves popular during pandemic

    My experience with pre- bagged produce has not been great. Typically there is a piece that is bruised, rotten or moldy and that is a big turn off. The trend makes great sense now and there may be certain types of fruit or veggies that make sense to continue to buy pre-packaged but don't think it will be a trend that continues - especially when sustainability and plastic reduction is such a big trend.
  • Posted on: 04/06/2020

    Is Amazon facing a crossroads with the coronavirus pandemic?

    Me too -- the Walmart site state availability of elastic at the location closest to me (the only location that stated that), but trip to the store yielded nothing but a visual of a large multi-sectioned empty box where elastic used to be. However, I really can't blame any store or system in such a crazy environment -- nothing is perfect.
  • Posted on: 04/06/2020

    Retailers turn to government for help in a time of need

    One only has to look at the percentage of GDP that is generated by consumer spending to conclude that retail should absolutely be one of the distressed industries receiving emergency relief early. As for the stimulus - patience will be the order of the day. This is completely overwhelming for those trying to execute this - it will not be without its problems.

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