David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research. To learn more, visit:
  • Posted on: 02/28/2020

    ‘Be your brand’ and other lessons for succeeding in the phygital world

    The newer DTC brands (Bombas is a perfect example) have a better handle on discoverability as they are able to better attract talent than most of the legacy brands. We are just completing a study on this and most legacy retailers are super concerned with their ability to attract the right talent. That said, folks like Sephora and Ulta are doing a nice job (at least that what my daughters say!).
  • Posted on: 02/27/2020

    Walgreens embroiled in a stressed-out pharmacist scandal

    It's just a really bad commentary on the lengths corporate executives will go to in the pursuit of the mighty dollar. See also: every opioid producer and countless other retailers. Until incentives are changed for corporate executives, this won't change.
  • Posted on: 02/27/2020

    How can retailers bring the best of digital commerce to physical stores?

    Inventory, inventory, inventory - Still the bane of retailers' existence. Leveraging AI to get a better handle on inventory in the store so that associates can replenish or know where to access additional inventory not only enhances the customer experience, it generates revenue! Look at the stuff leaders like Lowe's and Walmart are doing and that should be a good impetus for others to initiate programs to help get a better handle on inventory.
  • Posted on: 02/21/2020

    What does private equity ownership hold for Victoria’s Secret?

    The landscape is littered with the ashes of retailers that took on private equity to try to salvage their brands, only to have the private equity player walk away with millions, with little positive effect on the brand. This is likely the scenario here. However if Sycamore can bring in management (say an exec from Aerie) that can pivot the brand to serve the needs of today's women, they may have a chance.
  • Posted on: 02/11/2020

    Will Staples’ new concept Connect with small business owners?

    They have to do something, that's for sure. WeWork is still a great concept as long as someone can make the math work. I'm not sure the Staples folks are the ones to do it but small businesses still represent the majority of the businesses in the U.S. so if Staples markets this right and come up with a model that is fair to the customers and can eventually make Staples money, I like their chances.
  • Posted on: 02/11/2020

    Brandless halts operations. What went wrong?

    A DTC consumer products brand needs a LOT of marketing to build momentum. I've not heard of them before this article. And even with a lot of marketing, unless you're Amazon or Walmart, I don't think playing to the low end of the market is a recipe for success as a DTC brand. The most successful DTC brands are playing at the higher end of the market. Also, if they were having product quality issues that's a double whammy, so no surprise here.
  • Posted on: 12/17/2019

    The Beatles Play SoHo

    The Beatles have proven to be timeless and with with such a short window as a pop-up, I imagine it will do quite well. For this concept to work for other nostalgia-based band or entertainment brands, I think they would have to be at the same scale as The Beatles (e.g. Star Wars).
  • Posted on: 11/15/2019

    Walmart has a too much grocery problem

    They've done a great job with grocery and that will drive traffic. For general merchandise, they should take a page from Target's playbook and create stronger private label brands. These will have better margins and create another reason to shop.
  • Posted on: 11/14/2019

    Shoptalk makes a statement with a conference featuring only women speakers

    As a middle aged white dude, I'm not sure my opinion really matters. I did, however, have this announcement forwarded to me by two executive women, and they didn't really love it. To quote one, "I have to say, I actually find it super off putting." I think the intention is good but it may not have been necessary to swing the pendulum that far over.
  • Posted on: 11/14/2019

    Is ‘OK Boomer’ a merchandising opportunity?

    It's a fad -- fads sell. Go for it. Going back to "Boomer era" fads like pet rocks or chia pets, if a retailer can generate revenue from this, they should. I wouldn't view this as overly controversial, just a meme that will get mindshare for a minute until the next thing comes along. As for political merchandise - it could cause some dissent - but then again, almost everything causes dissent from one group or another these days ...
  • Posted on: 11/14/2019

    Is ‘OK Boomer’ a merchandising opportunity?

    Hilarious Bob. Great response.
  • Posted on: 11/11/2019

    Express Launches digital-first DTC wellness brand

    They certainly have checked most of the boxes to be appealing to the Millennial generation - wellness, community giving back, lifestyle. I don't think most customers will even know it is an Express brand and therefore won't associate it with a "legacy" tag. The built out supply chain and store network I think will serve as an advantage. Now they have to get the merchandise mix and marketing right - without that, there is no brand.
  • Posted on: 11/11/2019

    Why is Trader Joe’s hiding stuffed animals in its stores?

    As one of the least digitally mature grocers on the planet, programs like this prove that not everything has to be digital. Providing a unique experience in the store with "analog" programs like this can be just as impactful as fully digital experiences.
  • Posted on: 10/16/2019

    UK’s largest sporting goods chain calls for probe of Nike-Adidas dominance

    On the surface, this reeks of sour grapes. These big boys have been steadily increasing their DTC models so it is no surprise that they are looking to cull some of their wholesale channels. Business models change and some companies are forced to change or die. Not pretty sometimes but that is capitalism.
  • Posted on: 10/16/2019

    Will shoe swapping be the new shoe shopping?

    Cool idea that should get a good degree of interest from their target audience. But what is the revenue model? Profitability on this will be elusive for sure. I see this as a complement to a larger vintage clothing company.

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