David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research. To learn more, visit:
  • Posted on: 09/21/2020

    Online to make up 21.5 percent of grocery’s sales in five years

    You aren't kidding Trevor. Amazing.
  • Posted on: 09/18/2020

    Online to make up 21.5 percent of grocery’s sales in five years

    All good observations. We included multiple inputs in developing the algorithm to come up with this projection including overall grocery sales (historic) and projected growth, historic share and growth of online grocery, incremental sales of online grocery and growth post-pandemic, consumer preferences by age and demographic bands and overall digital maturity projections of grocers. The industry has shown that they can quickly adapt to consumer needs (quicker than we would have thought) so the operating models necessary to accommodate this kind of growth we believe are possible.
  • Posted on: 09/14/2020

    Lululemon is ready to tackle holiday crowd control

    The only other suggestion I would have is to add additional associates so that they can get in-store shoppers serviced and out the door quicker - enabling more throughput.
  • Posted on: 08/26/2020

    Should grocers go full steam ahead on new store openings?

    David, no need for me to comment now - you covered exactly what I would have said!
  • Posted on: 08/26/2020

    Best Buy produces record results doing things differently in the pandemic

    This story continues to impress. It just confirms that strong leadership can be the way forward in adapting to a consumer that continues to move the goalposts. The strategies are sound and in line with what we're seeing from leaders in retail - leverage stores for more fulfillment and create touchpoints that match the experience needs of the customer. Bravo.
  • Posted on: 08/25/2020

    Taco Bell reinvents drive-thru to speed pick-up

    Speed, speed, speed. The faster you can get a car through, the more revenue you can generate. Chik-fil-A has proven the model with tablet ordering and double drive-thrus (even at full service locations) so this is a smart way to go.
  • Posted on: 08/25/2020

    What? Should Nike drop Zappos and others to focus on consumer-direct?

    Now that is a line in the sand. Focusing on growing their DTC business makes a ton of sense given the power of the brand and the relationship they have with their customers. In addition, from this list, it appears they are dropping primarily second tier retailers, which will further strengthen their brand equity. To see those kinds of growth numbers in membership further builds the case that direct is the way to go for Nike.
  • Posted on: 08/11/2020

    Simon sees a big and profitable upside in acquiring retail tenants

    I like the idea but like so many other deals that have blown up, there is a cautionary tale to be learned - load too much debt onto these retailers and their chance for success is low. By buying distressed companies that can write off their current debt, the model could serve as a home run.
  • Posted on: 08/07/2020

    DoorDash delivers a virtual convenience store

    I think this is a great idea but would be very concerned about the direct conflict of interest with their current convenience and grocery customers. Competing with the very companies that got them where they are could end up blowing up in their face unless they've deemed the potential revenue of this service to far exceed the fees they get from their current customers.
  • Posted on: 08/07/2020

    Is targeting offers based on online browsing creepy?

    It's definitely creepy but at this point in the history of online shopping, is it preventing people from buying or browsing? No. The question is whether there is enough momentum to get a GDPR type law passed so that consumers will have more control over how they can be targeted. I would personally want that but I think this will only happen if there is a change in November.
  • Posted on: 08/06/2020

    As tech workers go remote, Facebook leases huge NYC offices

    It's easy to forget but we were seeing the work from home trend start to go the other way prior to the pandemic. Companies like IBM, AT&T, and HP largely eliminated their work from home policies for many of their divisions and offered packages to remote workers who didn't want to move to one of their HQ cities. There was a belief that the work environment was more conducive to collaboration and productivity. That's all changed, of course, but when things get back to normal I sense that eventually work from office will go back to being the preferred environment for companies.
  • Posted on: 07/29/2020

    Will Amazon become the go-to place to buy face masks?

    It's kind of a no-brainer for Amazon. Their reach, the medium to long term requirement of masks, and their buying power all line up to put Amazon in a lead position if they chose to do so.
  • Posted on: 07/29/2020

    How can retailers differentiate curbside delivery?

    The drawbacks cited around curbside always include the elimination of the "impulse buy" or product attachment. Leveraging the location services and knowing customer arrival is impending, why not use SMS to suggest additional items related to the order or, using weather as the guide, suggest a coffee or a water and a snack? That would be beneficial to both the retailer and the customer.
  • Posted on: 07/24/2020

    Should online marketplaces be required to verify third-party sellers for safety’s sake?

    These platforms are the customer-facing channel by which fraudulent products make it to market. If these platforms aren't liable for ensuring their safety, who would be? This is no different than a bar being held liable for over-serving someone who then gets behind the wheel and crashes.
  • Posted on: 07/23/2020

    Is there a path to profitable grocery delivery?

    All salient points that Oliver made. Our research shows that store-based fulfillment drives a negative margin ranging from 1.2% (3rd party delivery) to 1.9% (curbside). I see three things that need to change for profitability to turn to the upside: 1. The alignment of data as Oliver stated. 2. One view of inventory across the enterprise, and 3. Changes to the labor model, which include more automation and better training.

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