David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research. To learn more, visit:
  • Posted on: 08/06/2020

    As tech workers go remote, Facebook leases huge NYC offices

    It's easy to forget but we were seeing the work from home trend start to go the other way prior to the pandemic. Companies like IBM, AT&T, and HP largely eliminated their work from home policies for many of their divisions and offered packages to remote workers who didn't want to move to one of their HQ cities. There was a belief that the work environment was more conducive to collaboration and productivity. That's all changed, of course, but when things get back to normal I sense that eventually work from office will go back to being the preferred environment for companies.
  • Posted on: 07/29/2020

    Will Amazon become the go-to place to buy face masks?

    It's kind of a no-brainer for Amazon. Their reach, the medium to long term requirement of masks, and their buying power all line up to put Amazon in a lead position if they chose to do so.
  • Posted on: 07/29/2020

    How can retailers differentiate curbside delivery?

    The drawbacks cited around curbside always include the elimination of the "impulse buy" or product attachment. Leveraging the location services and knowing customer arrival is impending, why not use SMS to suggest additional items related to the order or, using weather as the guide, suggest a coffee or a water and a snack? That would be beneficial to both the retailer and the customer.
  • Posted on: 07/24/2020

    Should online marketplaces be required to verify third-party sellers for safety’s sake?

    These platforms are the customer-facing channel by which fraudulent products make it to market. If these platforms aren't liable for ensuring their safety, who would be? This is no different than a bar being held liable for over-serving someone who then gets behind the wheel and crashes.
  • Posted on: 07/23/2020

    Is there a path to profitable grocery delivery?

    All salient points that Oliver made. Our research shows that store-based fulfillment drives a negative margin ranging from 1.2% (3rd party delivery) to 1.9% (curbside). I see three things that need to change for profitability to turn to the upside: 1. The alignment of data as Oliver stated. 2. One view of inventory across the enterprise, and 3. Changes to the labor model, which include more automation and better training.
  • Posted on: 07/21/2020

    Google breaks into mobile video shopping

    Video is how the younger generation discovers products and services. This is a natural reaction to the explosion of platforms like Tik-Tok. The opportunity is big and Google is right to chase it.
  • Posted on: 07/21/2020

    Can Trader Joe’s shake off its racist branding tag?

    The Trader Joe's customer is very loyal and very committed to the brand. I don't see this as a long-term issue at all. I am, however, very torn on the removal of anything that is perceived as having a racial overtone. Will this, in fact, have a negative effect on the racial equality movement? If you have to name or brand everything with "Joe" instead of "Jose" for example, will people not have any exposure to ethnic names in the products or services we are buying? As a middle-aged white guy, I can't purport to know what is offensive and what isn't, but this question has popped into my head as I'm seeing all of these issues raised.
  • Posted on: 07/08/2020

    What roles will store displays play in retail’s new normal?

    Good point Dave. No national response in terms of regulations and guidelines leaves retailers to navigate what seems to be the Wild West (had to do it -- since you teed up the good, the bad and the ugly...)
  • Posted on: 07/07/2020

    Can remotely managed mobile-marts safely bring groceries to areas in need?

    There have been several recent stories about the lack of options available to rural and low-income parts of the country, so I see this as a real opportunity for these providers. As long as these mobile markets offer products that don't replicate the local convenience mart (e.g. unhealthy), this could be a game-changer for underserved areas.
  • Posted on: 07/07/2020

    Has the pandemic changed shopping behaviors forever?

    I believe that in certain segments, the acceleration of e-commerce and contactless options have altered behaviors in the long term. In addition, for most outside of the top 3-5% of earners, there will be a re-evaluation of what is important to spend on. Retailers and brands will have to know their customers' true motivations even more and will need to invest accordingly and change processes to adapt.
  • Posted on: 07/01/2020

    Who should be Patagonia’s next CEO?

    Tough shoes to fill for sure. I would imagine the next candidate will be an internal pick. Someone who sees the value that sustainability and transparency have for a brand like Patagonia. Also an internal candidate would understand the carefully curated culture that has been built and see how important that is from top to bottom.
  • Posted on: 07/01/2020

    Anti-mask shoppers find themselves publicly shamed

    The use of social media for public shaming, in general, is not great for our society. There is just nowhere that a line can be drawn as to what is acceptable and what is not. That said, retailers have the right to put policies in place that are best for their staff and customers. If there is no other way to get these people using masks as a political statement to get in line with policies (which, from what I've seen, seems to be the case), it's a tool that must be used.
  • Posted on: 06/30/2020

    Will Nike’s digital drive build stronger ‘one-to-one’ relationships with consumers?

    Digital engagement is the path to go for a lot of retailers and brands. For Nike, a brand that has carefully curated affinity and loyalty for years, it's a no-brainer. However, not all retailers are ripe for a full-blown commitment to digital engagement. Retail is famous for "me-too" behavior and many are not ready yet. Digital transformation is definitely table-stakes at this point but each retailer must determine where they are in the journey and take steps that are right for their business.
  • Posted on: 06/30/2020

    Lululemon moves into in-home fitness with $500M deal for Mirror

    This makes a ton of sense. Recurring revenue in the form of services and cross-selling opportunities. I believe others will follow.
  • Posted on: 06/24/2020

    Will American Eagle’s new ‘consciously-made, slow fashion’ concept take off?

    Love it. Fast fashion fizzled last year (likely before) and prior to the pandemic, sustainability was a big driver in apparel and fashion. I think this will continue to be a value that much of the population will adopt and I see the location as a great fit for this concept. The one head-scratcher is that there is no e-commerce functionality - I think that is not a good move.

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