PROFILE

Gene Detroyer

Professor, International Business, Guizhou University of Finance & Economics and University of Sanya, China.
Most simply, Gene Detroyer makes things happen. He has been a business builder his entire career. He started two companies which were later sold. Today he is advising, consulting and motivating a range of clients both in the U.S. and internationally. Unable to stay away from start-ups, he is currently involved in building and launching an innovative experiential executive education program for US-based enterprises entering global markets, the G2 Experience, with support from the U.S. Chamber of Commerce and the Department of Commerce.
His traditional experience includes 17 years marketing consumer products through food, mass and drug channels. He is credited with building new businesses now worth over $400 million. A traditional career went out the window with his first start-up; putting TVs in supermarket aisles and putting advertising on them, which was merged into NBC. He has had consulting gigs with Coca Cola, companies like HSN wishing to bring their products to retail and start-ups. His second entrepreneurial venture brought the Today® Contraceptive Sponge back to market in the U.S.  That company was sold in 2007.
Beyond consumer products, he is Professor of Entrepreneurship and Business Strategy at The European School of Economics.  He also teaches at the Weller International Business School in Paris, France.
  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 11/29/2022

    What does the promotional climate mean for off-pricers and resale?

    I have always assumed that off-price and resale customers had different mindsets. The off-price customer is looking for price, above all. They go to TJX retailers with that in mind. As such, they won't be affected by the promotional activity of major retailers. The resale customer is looking for something more specific, considering value and quality. The brand name offerings will be much more significant in resale. As such, they are likely to be more affected by the promotional activity of the majors.
  • Posted on: 11/29/2022

    Will Shoppable Shorts become a viral sensation for YouTube?

    As a viewer, my reaction is, let's just get to the video. As a judge of marketing strategy, this is brilliant. YouTube is the second-largest search engine in the world -- second only to its parent company, Google. It directly monetizes this mega-asset. It is likely to deliver more spontaneous purchases than planned ones. People can go to Google for a specific search. Retailers should be cautious in copying this strategy. Extraneous ads may be counter-productive in an actual shopping environment. I doubt the shopper is going there for entertainment.
  • Posted on: 11/28/2022

    Is being the low price leader critical to Amazon’s ongoing success?

    Price? Not for me. I go to Amazon first. If they have what I want, I go no further. Might I pay more for some items? Maybe? But time is money too.
  • Posted on: 11/28/2022

    Is being the low price leader critical to Amazon’s ongoing success?

    You are surely not alone. You describe Amazon's loyal shopper perfectly.
  • Posted on: 11/28/2022

    Retailers are using newfound clout to put the squeeze on suppliers

    I smile when I see a retailer comment about working for the consumer on pricing. When it comes to pricing they are working for themselves and, in my 50 years of experience, it has always been the case. Most of all, inflationary times have been the retailers' friend. The retailer is constantly pushing back against price increases to ensure the increase they pay is less than the price point increase they will give the shopper.
  • Posted on: 11/28/2022

    Is being the low price leader critical to Amazon’s ongoing success?

    It isn't price that makes Amazon the go-to place for shopping. It is everything from Prime to two-day delivery. But most of all, it is convenience. A shopper can compare a wide variety of products without going to a wide variety of websites, or put in a search for a specific product they want and up it pops. And the customer likes what they and how they offer it. What company in the world would not be happy with 79 percent of their customers being "extremely" or "very satisfied"?
  • Posted on: 11/28/2022

    Do boring leaders make for better business results?

    I have taught an MBA course in Leadership for over 10 years now. I am currently teaching a group of Chinese students in an MBA program. In the first class, with the first slide, I tell the students this is all you must know: "Leadership is about making others better as a result of your presence and making sure the impact lasts in your absence."
  • Posted on: 11/23/2022

    Do digital coupons discriminate against those who can least afford it?

    Just today, we received four more catalogs. They didn't even make it past the recycle bin.
  • Posted on: 11/23/2022

    Do digital coupons discriminate against those who can least afford it?

    Ron, should I take exception to "Maybe 70+" ? :)
  • Posted on: 11/23/2022

    Do digital coupons discriminate against those who can least afford it?

    I fully agree. Nothing here. Move along.
  • Posted on: 11/23/2022

    Do digital coupons discriminate against those who can least afford it?

    I am a little bit at a loss as to what to say as my 75-year-old fingers type my response. Are the retailers saying these demographic groups don't deserve coupons? I doubt that. Retailers use the tools that give them the best return. They are not trying to eliminate anyone, just maximize their marketing dollar. Indeed, if there were a unique and efficient way to reach these folks, the retailers would do it. I suspect these public interest groups are running out of things to say.
  • Posted on: 11/23/2022

    Black Friday is back as record number of Americans are expected to go shopping

    I am surprised at the forecast. An eight million shopper increase is significant. Meanwhile, 18 percent have completed at least half of their holiday shopping. That alone is about 30 million shoppers. That suggests there is somewhat less urgency. The other number that surprises me is the gift card number. Forty-five percent plan on giving gift cards. I don't even have to go to the store for that -- and no retailer will be out-of-stock. In the meantime -- Happy Thanksgiving to all!
  • Posted on: 11/22/2022

    The direct-to-consumer kitchenware brand Our Place gets physical

    This strikes me as a similar strategy to the Williamsburg H&M store, focusing on community. The brick-and-mortar expansion may not be to make money but to expand awareness. Expanding brick-and-mortar should be approached carefully if that is the strategy. It must be a place that draws traffic beyond locals.
  • Posted on: 11/22/2022

    How should Mary Dillon reimagine Foot Locker?

    Once upon a time, I went to Foot Locker. It had a vast selection and a staff that knew everything about sneakers. It was a "go-to" place. But that was before online shopping, and I haven't been there since. With about 75 percent of shoe purchases done online, Ms. Dillon doesn't have a choice. Foot Locker must find a reason for being, and it can't be because they sell brands easily found online. The challenge will be significant. The question is how the consumers think about the product and if they need the expertise that Foot Locker can offer that trumps online purchasing.
  • Posted on: 11/21/2022

    Are department store shoppers getting a late start on Christmas or taking a pass?

    Of course. You are very correct. The result will be a massive margin hit. Even if they uptick in sales, the bottom line will be ugly.

Contact Gene

Name(Required)

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.