BrainTrust Query: Changing Role of the Mobile Marketer in a Cross-Channel World
As mobile and social media functions establish themselves, they join others in today's multichannel marketing world. How should marketing departments resolve th...
BrainTrust Query: The Value of the Cross Channel Segment
Reaching the cross channel customer in a timely, relevant and often location-centric fashion has become the marketer's goal, and a smartphone is becoming the pl...