By deploying sophisticated video analysis, Heinz uncovered some key insights around maximizing category adjacencies and end caps in the frozen food aisle. What ...
Center store accounts for 75 percent of sales and 77 percent of profits, according to the Willard Bishop consulting firm. Yet using unobtrusive video cameras an...
Shopping occasions and trip missions to the grocery store took on greater meaning for Coca-Cola Co. after the beverages giant uncovered research showing that si...
At the Food Marketing Institute Midwinter Executive Conference in Orlando, John Compton, CEO, PepsiCo Americas Foods and Global Snacks Group, called on the food...
Sales of food from specialty food stores in Canada have been increasing an average of two percent over food purchased from mainstream outlets. Future growth is ...
According to a survey from Cisco, retailers must respond to technology-savvy consumers by combining web-like and in-store shopping experiences to create "mashop...
Research from Johnson & Johnson, the parent of McNeil Consumer Healthcare, found that OTC drug is a complex category that leaves shoppers overwhelmed and often ...
Increasing store brand sales calls for building innovative marketing strategies. The best way to do that, says Professor Mark Lang of St. Joseph's University, i...
For a long time, Sara Lee defined the competitive set of breakfast sausage brands with Jimmy Dean. However, the "big revelation" came when studying the broader ...