A category management program that aims to make it easier for shoppers to find what products they want and when they want them is paying off for ConAgra Foods. ...
In a presentation to retailers last month, Darren Marshall, VP of global customer and shopper marketing at Coke, said connecting with shoppers effectively calls...
Analysis of over two million grocery shoppers by Concept Shopping shows that the top 10 percent of a store's customers visit the store more than twice a week, s...
The Hershey Company is betting that incremental candy purchases in convenience stores can be triggered by placing its products in the right place at the right t...
To better understand the mindset of consumers in the store as well their thinking beforehand and afterwards, Frito-Lay relies on deep insights gathered by cultu...
Coca-Cola is mounting a major marketing offensive as it tries to connect with shoppers keeping a tight grip on their purse strings in these challenging economic...
In 2006, ConAgra Foods was a novice at shopper insights. Today, it is leveraging those insights to develop in-store marketing programs with key customers and to...
The GS1 DataBar may not be ready for prime time. The next phase for bringing the revolutionary new barcode on coupons into the marketplace is in danger of being...
Welch's is leveraging shopper insights to drive category revenue for retail partners for its assortment of jams and jellies. To facilitate the process and obtai...
Last month, Hormel Foods Corporation and Cannondale Associates released the results of a study finding that, rather than having convenience items scattered thro...