Lucille DeHart is a seasoned retail marketing professional with over 25 years’ experience working for such prestigious brands as TUMI, Polo Ralph Lauren, Maidenform, Liz Claiborne, and Westfield International.
Her credentials include: having initiated an international fashion show at Amsterdam Fashion Week as CMO of Maidenform, launching the Rugby brand at Ralph Lauren and producing a documentary about the legendary Jack Lalanne (now streaming on ROKU) while in her position at Tristar Products Inc.
In her most recent position at Bed Bath & Beyond, Lucille headed up half of the life stage division, managing approximately $2.0 billion in revenue. She oversaw marketing strategy, CRM and business development for both the US and Canada.
During her career, Lucille has managed diverse teams from creative departments to database professionals. She has a solid history of strategic thinking with a foundation in delivering exceptional ROI on marketing programs, most notably reversing market share trends and rebuilding brands in decline with 360 innovative business plans.
After working her way up the corporate ladder, Lucille has pivoted her focus and launched MKT Marketing Services LLC, a consultancy group and brand creation firm. Her first brand, Yogassists.com, is a digitally native retailer launched in 2021.
Lucille is a sought after public speaker, she was featured as the keynote speaker for the INFOGROUP advisory board and NYC Argyle Forum-CMO series and continues to serve on many panels including those for Total Retail. She is an active member of WIRLC (women in retail leadership circle) and is a contributing writer for SHARPHEELS.COM. As an accomplished writer, Lucille has been showcased as a playwright in NJ Voices, was published as an acclaimed poet and provided professional content and articles for both Harvard University and assorted marketing organizations including haven written several chapters for INSIDE THE MINDS by Aspatore Press. She will also be featured in the up- coming COLAB book, COLLABORATION and is a member of community organizations in both Nantucket and New Jersey. Lucille serves as an advisor to the FDU School of the Arts and Marketing Council and also works advising BOTASCI (a fit technology company).
She is a skilled leader with formal training at CCL (Center for Creative Leadership) institute. Active participant in management training programs and executive coaching programs.
Lucille is a Summa Cum Laude full scholarship graduate of FDU with numerous academic awards including haven been the Valedictorian of her HS class. She is a certified social media strategist and an awarded member of the Top 50 Female Brand leaders. She was also awarded the title of the top 20 women in direct marketing by the DMA.
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