The McKinsey Global Institute predicted that "by 2018 the United States could face a shortage of between 140,000 to 190,000 people with deep analytical skills, ...
Pride, ownership, past efforts, comfort - there are lots of reasons why employees work so hard to shut down new ideas. But the biggest driver is fear of many fo...
The Net Promoter Score (NPS) is a metric that is widely used among retailers to measure their level of customer satisfaction, determine approaches to improve th...
A recent article in The Wall Street Journal suggests that companies will be forced to raise prices in coming years, as costs of goods and transportation have ri...
As Mark Price recently thought about customer segmentation analyses he had worked on over the past 10 years, he realized that the actual segmentation initiative...
Last week, Mark Price met with a company that had the most complete data that he'd have ever seen. The company had invested in their data infrastructure as a ke...
Anyone who has a teenager in the family knows the meaning of the phrase "they tuned you out." What if the CEO of your company treated you the same way? What ste...
Your CEO just rejected another proposal that could increase revenue on the grounds that the marketing investment was too great. What are you to do? What are so...
One of the most common solutions suggested for customer analysis is to let the internal IT department do the work. The truth is that the IT department is not ch...
Acquisition activity is increasing. Industry leaders are turning around and looking to improve their short and long-term profits by buying some of the competiti...