More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies th...
Digital commerce and marketing technologies are available to help retailers fight back against the “Amazon effect.” However, most retailers don't appear to ...
Last month BrainTrust panelist Martin Mehalchin was a guest of personalization vendor Monetate at their customer Summit in Philadelphia. In her CEO keynote, Luc...
Earlier this summer, a private benchmarking study was conducted for clients that were interested in learning approaches to omnichannel integration from peer com...
Rather than ignore it or try to fight it, retailers need to add customer-perceived value to their products and services that justify a higher price than an onli...
Trunk Club has received a fair amount of attention lately for bringing men's personal shopping to the internet. It's marketed as a service for men who want to l...