Melissa Minkow

Melissa Minkow

Contributor

Author Biography

Melissa has overseen CI&T's retail strategy and industry perspective for 4 years now, after 2 years in merchandising strategy at Target, 6 years covering omni-channel, e-commerce, and social media retail at Gartner, a stint in pharmaceutical market research, and the completion of a Kellogg MBA. She is a retail futurist whose methodology is rooted in cross-industry consumer insights and innovation.

Discussion

Do Brands Need To Be More ‘People-Obsessed?’

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Nordstrom and Panera Leverage AI and Automation to Enhance Operations Discussion

Nordstrom and Panera Leverage AI and Automation to Enhance Operations

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Does Coach’s experience with Tmall offer livestreaming lessons for U.S. retailers? Discussion

Does Coach’s experience with Tmall offer livestreaming lessons for U.S. retailers?

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Will 2023 become the year that consumers get comfortable with dynamic pricing? Discussion

Will 2023 become the year that consumers get comfortable with dynamic pricing?

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Should CPG brands cast their DTC businesses in a supporting role to stores? Discussion

Should CPG brands cast their DTC businesses in a supporting role to stores?

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Best Buy and others find great customer experiences start with data insights Discussion

Best Buy and others find great customer experiences start with data insights

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McDonald’s new Hacks menu taps into the power of co-creation Discussion

McDonald’s new Hacks menu taps into the power of co-creation

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