Loyalty marketing is at a crossroads
The practice of customer loyalty marketing needs to evolve even faster post-COVID-19. Do you think consumers are primarily interested in loyalty programs that e...
The Apple Card is the best thing to happen to Apple since the iPhone
With its new credit card, Apple is taking a page from Amazon.com’s strategy and acting like a loyalty leader, changing the game for brands that matter or at l...
Is customer experience the new loyalty?
Customer experience, like customer engagement, is a term that defines the white-hot space right now for marketers, much like CRM in the late 1990s and early 200...
Customer loyalty is very much alive
The future of loyalty marketing starts with brands being loyal to customers, going beyond rewarding customers for their "loyalty." Which retailers do you think ...
Are Retailers Changing Their Loyalty Marketing Stripes?
At the recent CRMC in Chicago, there was increased discussion around the importance and usage of non-points-based loyalty programs and benefits. Do you think th...
BrainTrust Query: Making the Case for Loyalty to Senior Management
For many companies, loyalty marketing is not high on the priority list. When it's not, building a case for it may become quite a challenge for marketers. The re...
BrainTrust Query: Loyalty Marketing Needs a Revolution
Even with the sweeping changes in media, technology, consumer habits and behavior, most loyalty programs today are not fundamentally different. They are still f...
BrainTrust Query: Changing Times in Loyalty
As great as Loyalty Expo was this year, too much of the dialogue continued to focus on points, rewards, discounts and deals. There were relatively few exception...
GHQ: Winning Them Over
For wellness customers, savings cards don't cut it. These shoppers have already shown their willingness to pay a premium for healthful offerings, and discounts ...