Phil RubinFounder, Grey Space Matters
Phil is a customer- and stakeholder-focused strategic growth leader and trusted advisor with more than 25 years’ experience driving growth for leading global brands. He is a strong advocate for stakeholder capitalism and the belief that profitable business can be a force for good.
Prior to GSM, he led Global Insights and Strategic Partnerships for Bond, a Toronto-based loyalty and customer marketing firm focused on connecting brands and people. Phil joined Bond in February 2020 after it acquired rDialogue, the firm he founded in 2006. rDialogue, a leading independent customer loyalty firm, worked with clients including Activision, Adidas, Allergan, American Express, Boehringer Ingelheim, Brooks Brothers, Citigroup, Disney, Estee Lauder, Kimpton Hotels & Restaurants (now IHG), Mandarin Oriental Hotel Group, Nike, Nordstrom, PGA of America, Panera, Pittsburgh Steelers, sweetgreen, UPS and Williams-Sonoma.
Recognized as an industry thought leader, Phil is a keynote speaker for events across North America, Europe and Asia. His comments have been quoted in The Wall Street Journal, Forbes and numerous trade publications over the years. He is a charter Certified Loyalty Marketing Professional (CLMP) and a member of The Loyalty Academy Board of Regents.
He earned an M.B.A. with a concentration in marketing and strategy from the A. B. Freeman School at Tulane University and a B.S. in Finance from L.S.U. As a result of his non-profit work, he was nominated by the Arthur M. Blank Foundation to participate in a Babson College Executive Education program for Entrepreneurship in the Social Sector.
In addition to his passion for loyalty and technology, Phil’s experience also includes non-profit board leadership roles for global, national, regional and local organizations. Those include being a past board chair for ADL (Southeast) and a National Commissioner. He also served as Vice-Chair for Atlanta’s Beltline Partnership, supporting one of the largest urban redevelopment initiatives in the U.S., and as a member of the board and executive committee for The Weber School.