PROFILE

Richard J. George, Ph.D.

Professor of Food Marketing, Haub School of Business, Saint Joseph's University

Dr. Richard J. George is Professor Emeritus of Food Marketing at the Haub School of Business, St. Joseph’s University, where he earned his undergraduate degree in economics. He holds an MBA from Harvard University, and a Ph.D. from Temple University. He has authored or co-authored eleven books including Winning Customer Rules and Winning Marketing Strategy: The Rules.  He has also been recognized with several awards for teaching and research excellence, including the prestigious Lindback and Tengelmann Awards.   As an entrepreneur he has learned the need to “walk the walk” and not simply “talk the talk.” He was one of nineteen professors nationwide named as their favorite undergrad business professor and profiled by Business Week in a feature titled “Class Acts.”  In 2014 he was voted by students as the “Top Prof” in the Haub School of Business.  He has lived and taught in England at the University of London and in Ireland at the University College Cork.

As an expert on food marketing strategy, brand strategy, business ethics, marketing strategy, customer delight, marketing trends, and servant leadership, he has been quoted by major news organizations and industry publications worldwide. He has spoken on these topics in the Americas, Eastern and Western Europe, and the Pacific Rim.  Articles on these topics have appeared in the European Journal of Marketing, Journal of Consumer Marketing, Journal of Food Products Marketing, Journal of Marketing Management, Adweek, Grocery Headquarters, Marketing News, the International Review of Retail Distribution and Consumer Research, the Journal of Negro Education, and the Journal of Business Ethics.

Dr. George has spent his entire professional career in the development of people.  Over the course of his career, with his speeches in the U.S. and internationally, he has reached tens of thousands of students and food marketing industry leaders.  He is the previous holder of the Gerald E. Peck Fellowship, working on a project for the International Foodservice Distributors Association (IFDA).  The objective of the IFDA research project was to enhance collaboration between foodservice manufacturers and distributors.  Previously, he held the fellowship sponsored by FMI during which he produced three published research reports focusing on the future of food wholesaling.

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  • Posted on: 01/30/2023

    How much say should retailers have over an associate’s appearance?

    As usual, such policies will depend on customer acceptance. The Walmart and UPS modifications appear to have no adverse impact. Sheetz is a terrific C-store operator. Assuming they have specific customer feedback on this issue, their policy of a 90 day fix appears rational.
  • Posted on: 01/27/2023

    Is it time for retailers to radically rethink their business models?

    When it comes to food retail, little has changed since King Kullen opened the country's first supermarket in 1930. In fact, if you fell asleep 50 years ago and awoke this week, everything in the world would seem to be new (Internet, iPhone, electric cars, etc.). Probably the only entity that remained unchanged was the supermarket. However, Covid, online shopping, final mile issues, etc. have forced retailers to radically think their business models. Begin with the customer and build a sustainable (profitable) model that is fluid enough to manipulate as new challenges confront retail.
  • Posted on: 01/25/2023

    Will consumer anger drive down inflation?

    I prefer to call shoppers’ behavior “brand switching” versus “consumer anger.” Consumers are simply being rational in their product choices -- buying less and/or switching to private label. Inflation has reminded branded products that value (benefits received divided by burdens endured) continues to be a top-of-mind consumer decision-making heuristic.
  • Posted on: 01/19/2023

    Retailers should be prepping now for economic recovery

    Most executives stress when things go wrong. This thinking and related actions have been manifested recently. The question is, what needs to be done to prepare for the next wave of prosperity? Like surfing, you can venture out to capture the “killer” wave or watch as it crashes onto the beach. Same choice for all businesses today.
  • Posted on: 01/17/2023

    Is culture the key to Target’s success?

    Target has been very successful in introducing and carrying culture throughout the organization with its successful resonance with customers. While everyone talks about strategy, I am reminded that culture trumps strategy every time. Without a bona fide organizational culture, long-term success will always be a battle. Indeed, Target gets it.
  • Posted on: 01/11/2023

    Will job cuts spur growth for McDonald’s?

    The key to McDonald’s success is innovation and execution at store level. Tired menus and tired staff need to be addressed. The company cannot save itself to prosperity through cost savings alone.
  • Posted on: 01/10/2023

    Do drinking and shopping mix?

    Not really a novel idea. However, a potential win-win for shoppers and retailers. Let the spirits flow. As my father used to say, “Everything in moderation, including moderation.”
  • Posted on: 01/06/2023

    Is Bed Bath & Beyond nearing the end of the line?

    It may be time for BBBY to surrender. It appears the so called turnaround plan is not working. However, it is worthy to note that our businesses do not cause the downfall of a competitor. Rather, it is customers that close businesses. I find BBBY’s statement, “Our employees and partners are our top priorities,” strange. What happened to customers?
  • Posted on: 01/04/2023

    Do retailers need a different retention strategy for older workers?

    Retailers develop target markets for their offerings, focusing on the needs of selected customers rather than all customers. It's the same for their workforces. Older workers have documented differences in needs and expectations. Address both and workforce retention and, I might add, productivity will increase.
  • Posted on: 01/03/2023

    Rite Aid looks to become an Rx oasis inside ‘pharmacy deserts’

    Philadelphia’s Jeff Brown of Shoprite successfully launched several supermarkets in what were up to that point food deserts. According to Jeff, the key was community involvement and ownership of the store. Rite Aid is being extremely community focused with this venture. The lessons learned from Jeff Brown may allow Rite Aid to be a business as well as a societal success.
  • Posted on: 12/29/2022

    The winner of the 2022 RetailWire Christmas Commercial Challenge is…

    Clearly the ads this year were terrific. I resonate with the Spar theme as I lived and taught in Ireland. However, the Publix Thanksgiving spot was my clear winner for all of the reasons shared by other panel members. Happy New Year!
  • Posted on: 12/28/2022

    Will 2023 be all about value?

    The value chain has been experiencing growth for the past several years, pre COVID and pre inflation. These retailers have learned “...that some people need to save money, but everyone loves to save money.” The current tail winds only help to propel their growth and market impact.
  • Posted on: 12/23/2022

    Will DSW’s owned brand push pay off?

    Online and DTC have continued to emerge as preferred consumer shopping options. This makes sense for DSW given its evolution the past few years. This is another warning to vendor partners that online and DTC options need to be made available to their customers.
  • Posted on: 12/22/2022

    SPAR Ireland is all about ‘finding Christmas’ and Walmart looks at ‘all the ways we holiday’

    Both good ads as noted by others. I was a visiting professor at University College Cork and got to know SPAR well. SPAR is a terrific retailer and compares favorably to the world’s largest retailer. Tiebreaker to SPAR.
  • Posted on: 12/12/2022

    Did retailers miss a marketing opportunity by sitting out the World Cup broadcasts?

    Kudos to Walmart, seizing the meteoric growth in this sport from both a participation and new fans' perspectives. Ironically, these record breaking viewing numbers occurred during odd hours of matches & in the middle of the American football season. I’m surprised that other retailers kicked the ball wide on this one.

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