PROFILE

Rich Kizer

Principal, KIZER & BENDER Speaking
Rich Kizer is a speaker, retail strategist, author, and consultant. Rich and his business partner, Georganne Bender, have helped thousands of businesses in the retail, creative, restaurant, healthcare, deathcare, hospitality, collegiate, toy, travel, tanning, beauty, tech, auto, sales and service industries grow their sales since 1990. KIZER & BENDER are listed among the Top 40 Omnichannel Retail Influencers, Top 100 Retail Influencers, and the Top Retail Industry Experts to Follow on Social Media. They made Meetings & Conventions Magazine's list of Meeting Planners Favorite Keynote Speakers and have been named two of Retailing's Most Influential People. Their award-winning Retail Adventures Blog is consistently listed among important retail and small business blogs. As global retail thought leaders, KIZER & BENDER serve as BrainTrust panelists for RetailWire, and are partners and emcees for the popular Independent Retailer Conference held twice a year in Las Vegas. Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion, and everything retail. As consumer anthropologists they stalk and study that most elusive of mammals: Today's consumer. Each year KIZER & BENDER host consumer focus groups, one-on-one interviews, and intensive on-site studies. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers. KIZER & BENDER are married, just not to each other. 2022 marks their 32nd anniversary as a speaking team.
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  • Posted on: 09/29/2022

    Are marketers shortchanging product placement’s reach?

    One thing is important to consider: recognition of a brand isn't selling a brand.
  • Posted on: 09/29/2022

    Are marketers shortchanging product placement’s reach?

    I enjoy watching the battlefield of product placements and how it can motivate or disgust the customer. With the plethora of attempts to sell a product, brands and services in the battlefield, I fear it can turn into a blood bath for some items, annoying customers, which eventually leads to brain block of the product.
  • Posted on: 09/27/2022

    Is the customer really the most important thing in retail?

    I think that when the customer becomes a non-primary target that no one feels the necessity to speak with the retail world will truly suffer. The loss of customers' input would destroy inspiration, creation and margins Not too bright of an idea in my opinion.
  • Posted on: 09/26/2022

    FTC commissioner says it’s time to enforce the Robinson-Patman Act

    Has not brought a case in more than 20 years! Talk about having no voice. That's a travesty.
  • Posted on: 09/23/2022

    Did Target just move Black Friday up to October 7?

    Now that Target has the goods in position, the next step is to make sure they have the right people trained and ready to go. It would be a disaster to unlock the "Holiday Opening" doors and experience a failure, with staff not knowing what products are in this newly merchandised store.
  • Posted on: 09/23/2022

    Did Target just move Black Friday up to October 7?

    This year, more than any other year, FIRST DOLLAR CAPTURE is king in the race to sales. The push to hire a glut of more staff makes capture more important than ever. Let the games begin.
  • Posted on: 09/22/2022

    Did Walmart just guarantee it will be the easiest place to shop for Christmas?

    There is going to be a tsunami of consumer satisfaction after they digest all the benefits offered.
  • Posted on: 09/21/2022

    Gap is cutting 500 corporate jobs as it searches for a CEO and answers

    This is pathetic. We see this happening to many retailers trying to throw solutions we have consistently seen thrown up for so many hurt companies in our markets. They must find two or three management players that will come in with strategies that will rock the country, and implement them. Then we can start the resurfacing this ship. Not before.
  • Posted on: 09/19/2022

    Amazon to give marketplace sellers greater email access to its platform’s users

    This program is spectacular, and is going to do what so many businesses wished for. I'd say this is the best news for sellers in a very long time.
  • Posted on: 09/16/2022

    Were Crazy Eddie’s commercials pure genius or insanely awful?

    I am truly surprised that I haven't seen the word "POSITIONING" here. I don't personally like the spots, but they do a job on market warfare and create a top of the mind position for the category, and that can start a lot of conversations. Don't be fooled, he is building foot steps like crazy, he's an attraction to go see, and that leads to sales. No argument there.
  • Posted on: 09/14/2022

    Should Target expect something big from its FAO Schwarz toy deal?

    Right Georganne, and you still won't see it at Target.
  • Posted on: 09/14/2022

    Walmart and other retailers are canceling billions of dollars in orders

    GMROI is going to be miserable for many. When we expect a real downturn, it is natural to have all eyes on inventories and planning who and what to cut and cancel. With that in mind, understanding what to cut is of paramount concern. First of all, even in a downturn period the floor has to look like the store is in business, which dictates who and what vendors products are most demanded by the stores customer base. Then, the store must be aggressive about re-merchandising as appropriately as possible, and must be ready to re-merchandise the store as much as possible to reflect a sense of new arrivals. In this case, rotation means literally everyday.
  • Posted on: 09/12/2022

    Is now the right or wrong time for retailers to invest big in their businesses?

    For the last couple of years, consumers have had a less-than-great set of experiences in retail stores. The day has come that every retailer needs to focus on thrilling customers entering the store, giving them the feeling just like the one customers get at Disney Land in the first 30 seconds of entry. The fixtures on the floors have to be shaken up a bit. We're all in the amusement business. Shake the store up and understand it must constantly move around. And the staff performance must be stellar and have fun with patrons.
  • Posted on: 09/12/2022

    Kroger simplifies its budget private labels

    This is an aggressive and brilliant move by Kroger: products priced right, easy to find, eye-pleasing, and at great pricing. Most importantly, they better make sure they stay in stock. Promises like this have to have a great record of consumer fulfillment with no stockouts.
  • Posted on: 09/08/2022

    Why is Lowe’s moving its marketing ops under its merchandising veep?

    If these two can can play well together, and I'm sure they will, watch out. This could be a very dynamic move.

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