Big CPG ramps up sales promos to protect market share
July 25, 2022
Larger consumer packaged goods companies are offering sales promotions and coupons in an effort to drive sales and ward off lower-priced competition from economy brands and retail private labels. Colgate-Palmolive generally targets its programs for the first and third week of the month when consumers have more money. “You want to make sure that your merchandising strategy is aligned [with] those weeks when consumers are a little more strapped,” said John Faucher, head of the company’s investor relations.
Recent News
Whole Foods and Amazon Fresh Offer Unlimited Deliveries for $10 a Month
Amazon has unveiled a new program that allows customers of both Whole Foods and Amazon Fresh to receive unlimited grocery delivery for just $10 per month.
GM Reports Surge in Profit on Gas Car Sales
Although General Motors has had trouble selling its electric cars, a recent report indicates that the increase in sales of gas-powered vehicles helped the company generate a profit.
Bubble Tea Bubble Bursts? Popular Brand’s Shares Plunge in IPO
The bubble tea craze has taken over cities of all sizes in the United States, but things aren’t looking good for a popular chain, whose initial public offering (IPO) tanked on the Asian market.
UPMC Cuts 1,000 Jobs Due to Post-Pandemic Challenges
UPMC, the largest employer in Allegheny County, Pennsylvania, is laying off about 1,000 employees. The cuts are a response to challenges in the post-pandemic healthcare market.