Retail News

Big Drug Chains Looking to Connect with SoCal Hispanics

Hispanic Business/Los Angeles Daily News 06/15/2004

CVS, which is reentering the Southern California market with 20 new stores in the L.A. and Orange County areas this year, is planning to appeal to Latino shoppers with bilingual signage, circulars and prescription labels. The chain will also feature more a Latino-oriented product mix.

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