Retail News

Bluemercury central to Macy’s turnaround plans

Fortune 10/04/2017

Macy’s bought Bluemercury for $210 million in 2015. Now, the chain which operates 155 standalone stores as well as shops inside 20 Macy’s, is key to its parent company’s plan to use beauty products to end more than two years of sliding same-store sales.

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