Retail News

Brand uses AI and AR to help consumers get beautiful skin

Fortune 07/02/2019

Shiseido’s Optune system combined an app with a physical dispenser system to develop “serum and moisturizer combinations” that best meet the skin conditions of individual consumers. The system, which is available for $92 a month, allows users to collect data using a camera that is then analyzed using artificial intelligence to formulate the right product. The system checks users’ skin two times a day.

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