Retail News

Brands to pay top dollar to advertise on Netflix

The Wall Street Journal 09/01/2022

Netflix plans to make brands pay premium prices for access to its members’ streaming video content on its planned ad-supported platform, according to media buyers. The site plans to charge $65 per thousand viewers, a significant premium to other ad-supported video services. Netflix plans to sell 15- and 30-second spots that will appear before and during some programs

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