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Build-A-Bear expects Baby Yoda will be a force for higher sales

USA Today 01/14/2020

Build-A-Bear is adding a Baby Yoda to its selection of plush toys across the U.S. “I’m excited to share that we will be one of the first companies to be able to provide the new digital and internet phenomenon, who actually is trending higher than all the presidential candidates combined,” said Sharon Price John, Build-A-Bear’s CEO. “If any of you has seen ‘The Mandalorian,’ we now will have The Child, also known as Baby Yoda.”

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