Retail News

Canada Goose experiential showroom features real snow

Bloomberg 12/04/2019

The new Canada Goose location in Toronto doesn’t have any inventory, but shoppers can try on the brand’s $1,000 parka in a room that goes down to 10 degrees. “We are pushing the boundaries of traditional retail and experimenting to see how an inventory-free format, where experience comes first, works,” said Dani Reiss, Canada Goose CEO. “Brand awareness and customer engagement are key goals for the store.”

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