Retail News

Consumers Prefer ‘Big Gas Savings’ to ‘Ship My Pants’ Spot

Advertising Age (tiered sub. model) 05/30/2013

Kmart’s “Big Gas Savings” commercial scored higher than “Ship My Pants” because it spoke to a wider range of consumers and its humor was found to be less offensive, according to Advertising Benchmark Index.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!