CVS debuts in-house digital ad network
August 24, 2020
CVS is following other retailers, including Target and Walmart, in introducing an in-house digital ad network. The CVS Media Exchange platform (AKA cMx) is intended to enable the drugstore chain’s consumer packaged brand suppliers to “efficiently reach existing and potential customers” via in-store ads, website banners, online video, social media and search engines. Norman de Greve, CVS Health’s CMO, said the data the retailer has on 74 million consumers will be invaluable to advertisers.
Recent News
Free Coffee at Wawa’s 60th Anniversary Celebration
Wawa, the convenience retail store chain, is marking its 60th anniversary with a special treat for coffee consumers. On Tuesday, April 16, customers can enjoy a free cup of coffee in any size to celebrate the milestone.
Tesla Lays Off Over 10% of Workforce
Tesla announced significant layoffs on Sunday night, affecting over 10% of its global workforce. Some employees discovered they were laid off when their badges failed to grant them access to company facilities.
Rising Inflation Concerns Rattle Markets and Policymakers
Inflation is on the rise, catching many by surprise as prices climb stubbornly higher. Markets, investors, and economists alike are grappling with the unexpected inflation pressures that have marked the start of 2024.
Mercedes-Benz Unveils Upgraded 2025 EQS Electric Sedan
Mercedes-Benz has announced significant upgrades to its EQS electric sedan for the 2025 model year.