David’s Bridal Breaks New Ground With First-Ever Menswear Collection

David’s Bridal has long been known as a store where brides, bridesmaids, and mothers of the bride and groom can find their dream dresses. Today, the retailer is giving grooms the chance to find their perfect look as well with its first-ever menswear collection.

According to a press release, David’s Bridal is ushering in its first menswear partnership to be sold directly by the retailer. The collection is created in collaboration with leading men’s fashion brand Perry Ellis and its subset Cubavera.

The launch begins with accessories and, shortly thereafter, suits. The men’s fashion line hopes to capture customers looking to celebrate every moment in style, from holiday parties to weddings and honeymoons.

“David’s Bridal has long been a haven for brides and all women alike for special occasions, and with this expansion, it’s bringing the same expertise, style, and convenience to men, making it a one-stop destination for all,” said Elina Vilk, chief business officer at David’s Bridal. “From prom and homecoming to grooms and groomsmen, and even honeymoon looks, we’re providing stylish, high-quality options for every milestone. Whether it’s a black-tie affair or a destination wedding, this collection has everything you need to ensure he looks and feels his best.”

David’s Bridal Collabs with Perry Ellis to Debut Menswear Collection https://t.co/gNKSqMDqjk pic.twitter.com/SPHFZ3zR74

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Each season will bring a new twist to the fashion available for men at the retailer. Just as the retailer changes its formal womenswear seasonally, the men’s selection will be refreshed as well.

Oscar Feldenkreis, CEO & president of Perry Ellis International Inc., stated, “At Perry Ellis, we believe style should be effortless, versatile, and accessible for every special occasion. Partnering with David’s Bridal allows us to bring our legacy of quality craftsmanship and modern design to a new audience. Together, we’re ensuring that men can look just as polished and confident as their partners for all special occasions.”

David’s Bridal Wants To Become a One-Stop Shop for All Wedding Needs

David’s Bridal has over 70 years of experience dressing people for all of life’s special occasions. This expansion into menswear cements the company’s vision of becoming a one-stop shop for all wedding needs.

Per the press release, David’s boasts the industry’s only loyalty program, the Diamond Loyalty Program. This program has almost 3 million members and provides perks and deals from partners like The Black Tux, Shutterfly, and Little Tuxedos, to name a few.

Additionally, Pearl by David’s offers consumers a wedding website, universal wedding registry, robust wedding checklist, and a vendor marketplace that pairs brides with their perfect vendor partners.

Founded in 1950, the brand has grown from a small boutique to the largest bridal retailer in the United States. With a focus on affordability, quality, and inclusivity, David’s Bridal ensures that every member of the wedding can walk down the aisle feeling confident and beautiful.

David’s Bridal provides customers a seamless shopping experience with expert in-store stylists, virtual consultations, and a wide range of dresses for prom, formal events, and beyond. It has locations across the country and a robust online store.