Retail News

Dickie’s gains cred as a fashion brand

Bloomberg/The Seattle Times 11/13/2017

Dickies’, which built its brand around apparel made for factories and work, has branched out with its Opening Ceremony clothing line that includes A$AP Rocky and Justin Beiber among its celebrity admirers. The line includes pieces that retail between $150 and $250, much higher than what consumers typically pay for the company’s workwear.

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