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Feb 27, 2004
Campbell’s mission to reach the highest standards for Growth, Differentiation
and Asset Management
is now reflected in all of their current initiatives: from innovative product development, to collaborative marketing and supply chain
improvements. It is also instrumental in the current revitalization Cambell’s is spearheading in Soup and other categories.
Sales Company Platform

It stands for Growth, Differentiation and Asset Management…and it represents a commitment
Campbell is making to retailers to help them drive strong category growth and profits.

Click here.


See how GDA is being put into practice to revitalize category

GROWTH…for Both the Soup
Category and Store Sales

  • Roadmap to Soup Transformation
  • Core Strategies for Growth
  • New Product News and Innovation
  • Collaborative Marketing
  • Campbell’s Labels for Education
  • Chunky Tackling Hunger
  • Tasty Tuesday Tip of the Week
  • Proactive Supply Chain Initiatives for Efficient Execution

The Power to Transform the Soup Section

Maximizer is a huge win for Consumers and Retailers

  • Evolution of iQ Shelf — improved shopability
  • Grows Condensed and Soup Category Sales
  • Enhances Shelf presence and branding
  • Encourages purchase of additional varieties
  • Automatically rotates product
  • Delivers clean, contemporary store appearance
  • Drives center store excitement.

    Click here.

Category Help

Use this quick online form to contact Campbell’s category experts for information on IQ Shelf™ or other advice on merchandising,
collaborative marketing or logistics. [AVAILABLE FOR QUALIFIED RETAILERS ONLY.]


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