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January 7, 2025
What Are the Common Mistakes of New Managers?
A recent article in the Harvard Business Review advises new managers not to feel the need to have “all the answers.” Instead, new managers are encouraged to facilitate a problem-solving process that can help their team orchestrate their own solutions.
“Great leadership is not about knowing — it’s about how you show up when you don’t know and moving forward through unfamiliar territory,” wrote the author Carole-Ann Penney, founder of Penney Leadership and a facilitator for Harvard Business Publishing’s corporate leadership development programs. “It’s about creating a plan for a project that’s never been done before, helping a team navigate change, envisioning a new approach, or even just putting one foot in front of the other when the unexpected hits.”
Greg Hull, managing director of retail and hospitality at Attensi, a specialist in game-based simulation training, in a Fast Company article noted that many new managers, particularly those promoted from entry-level positions, turn to solving problems themselves rather than delegating. They also often aren’t prepared to engage in difficult conversations, such as addressing poor performance or behavioral issues.
Beyond gamified simulations, he advises the use of storytelling and case studies, specialized workshops, and online training catalogs to get new managers up to speed. He wrote, “Traditional training methods, such as role-playing and classroom sessions, often lack the realism and repetition necessary for new managers to develop these skills. They also often cannot facilitate a psychologically safe environment to gain confidence — a critical factor for younger leaders.”
In a blog entry, Shayna Joubert, associate director of content for Northeastern University’s Enrollment Management team, promoted the value of finding a mentor. She wrote, “By learning from their mistakes, you can avoid making missteps yourself.”
Beth Banks Cohn, a leadership development coach and co-author of “Taking the Leap: Managing Your Career in Turbulent Times … and Beyond,” advises new managers to get to know their team, including their short- and long-term career aspirations.
“Tell them you want to help them achieve those goals,” Ms. Cohn told The New York Times. “That is key when you are a new manager — showing a real interest in each person and getting a clear sense of their goals.”
Peter Cappelli, management professor and director of Wharton’s Center for Human Resources, cautions new managers about maintaining boundaries and accepting that social relationships have to change.
“One way you might discover that is when you become a supervisor and you don’t get invited to happy hour anymore,” Cappelli told Knowledge at Wharton. “Happy hours with your coworkers generally involve complaining about your bosses. So if you are the manager and you get invited, you should go. But be prepared to buy the first drinks and then go home. They don’t want you there.”
Discussion Questions
What advice would you have for new managers?
What’s a particular hurdle for the learning curve of new store managers?
Poll
BrainTrust
Gary Sankary
Retail Industry Strategy, Esri
John Hennessy
Retail and Brand Technology Tailor
Mark Self
President and CEO, Vector Textiles
Recent Discussions








1) Practice delegating, it’s harder than you think.
2) Your employees are people first, workers second. Get to know them personally, and if an issues arises, understand what is going on in their lives.
3) Be comfortable with making decisions, without having all the available data.
4) Transparency goes a long way – share what info you can, and make sure to solicit your team’s input on relevant decisions, when appropriate.
It is common for new managers to be inadequately trained – – by inadequately trained managers. It’s vital that every company does adequate diligence to outsource outstanding management leaders and trainers since managers are one of your most crucial investments.
Some of the habits we recommend in seminars and leadership workshops might seem unorthodox.
Don’t be the boss. Be the leader.
Knowing your employees outside of work is not a bad thing. The human mind is a social being that responds well to personal interaction, informal communication, and familiarity.
A priority should be placed on developing future managers.
Teach the art of finding answers and solutions rather than pretending to have all the answers.
Practicing and teaching creative problem solving is essential.
Lead by example. The importance of this cannot be overstated, but teams that focus on it are more likely to succeed.
Establish a few rules for team members to follow while working together. Team incentives are more effective than individual incentives.
Everything a manager does should be real, sincere, and in the best interest of business, profits, customers, and employees. Key word – sincere.
Becoming a new manager, especially in retail has one particular hurdle which many aren’t adequately prepared for – moving from being a team member, to being boss. This shift can feel awkward when giving directives, or navigating personnel issues, especially with previous co-worker friendships. Having a mentor or tenured boss nearby to help prep for these minefields can reduce unneeded friction or risks, and in saying or doing the right thing.
In previous roles where performing at a high level and getting things done was all in your control, adapting to motivating, encouraging and holding others accountable definitely takes time to learn. But success can come quickly with the support of someone more senior.
Treat people as people. Be there to support them. Act and think as a team. Be humble and honest. Simple things that produce effective outcomes.
It’s a tough transition from direct contributor to leader. You have to give your team the tools and guidance they need to do what you did better – and often differently – than you ever did it, then stand back and let them do it. Their way. That will include supporting them through missteps.
The best salesperson I ever developed went out on a call I knew would be a disaster. That awful call changed more about how they conducted future sales calls than any lecture or training. You can say the stove is hot, but there’s value in letting them feel the heat.
It’s hard to know what to do and know it won’t be done that way by others. But when you get to the point where 10 people are doing what you did, sometimes better, you’ve succeeded as a manager. And if you look back, you succeeded as a direct contributor because someone else gave you the tools, guidance and opportunity to fail and improve.
The sky-high turnover in our industry makes manager development a challenge, especially at the front lines. Stores are loaded with newly minted leaders who are often early in their careers and, because of fast movements, do not have the opportunity to get the training they need. More often than not, managers are recruited from the teams they’re expected to manage. This transition can be tough for experienced leaders; for young managers, this is especially difficult. The number one piece of advice is for them to learn how to establish boundaries.
One of my most popular blogs is 12 Essential Retail Manager Skills . Most employees could do great if they could text everything to a customer. That’s because they don’t have the soft skills necessary. When they are promoted, those lack of skills guide them to manage tasks over people.
Middle management and line management is under attack by way of the rapid rise of AI, making many supervisory tasks associated with management redundant.
The best advice a new manager can get is make sure you are adding value where it counts-something measurable, like lower costs, increased customer satisfaction, higer productivity or higher revenue growth, etc.
If you are not directly supporting the measurable results of the business then you are in jeopardy before you even get started.
Developing your managerial skills starts with a focus on active listening to build trust and understand the team, both as a group and as individuals. Setting clear expectations and goals ensures everyone knows what success looks like and how to achieve it. Effective managers share the credit and shoulder the blame. Frequent, constructive feedback fosters growth and addresses issues before they escalate. Above all, leading by example sets the tone, showing that actions speak louder than words.
I love this article and the comments below. Here’s three ideas:
Common mistakes new managers make and how to avoid them based on my experience
Avoiding Delegation: Trust your team and delegate obligations efficiently.
Poor Communication: Be clean, obvious, and inspire -way talk.
Neglecting Relationships: Build rapport and accept as true with along with your team.
Avoiding Tough Conversations: Address problems constructively and directly.
Micromanaging: Set expectations and supply employees autonomy.
Resistance to Change: Stay adaptable and open to feedback.
Ignoring Employee Growth: Invest in training and development possibilities.
Overusing Authority: Lead with collaboration and respect.
Focusing Only on Results: Balance overall performance with group morale.
Disregarding Feedback: Seek and act on positive feedback.
Lack of Recognition: Acknowledge and reward achievements regularly.
Being Reactive: Anticipate challenges and plan proactively.
Avoiding those pitfalls fosters a superb work surroundings, enhances group overall performance, and sets the inspiration for managerial achievement.
Successful new managers realize that, as they move up, they evolve beyond functional mastery toward collaboration. Communication and relationship-building become vital to grow beyond an individual silo into team leadership to drive results. Leadership expert Tom Peters says it best: Job #1 is helping others grow.