Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

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  • Posted on: 12/06/2019

    Will Rent the Runway‘s hotel concierge deal change how people travel?

    It's a great promise, but can they deliver consistently? Oh and how does RTR make money on this exactly with all the shipping and dry cleaning?
  • Posted on: 12/04/2019

    Do independent liquor stores need a rehab?

    Seems like Gary V‘s family wine business is doing fine so I think it’s the same case as with any business - what's important is the skills the owners have or hire.
  • Posted on: 12/02/2019

    Will its ‘culture of recognition’ be a game winner for Dick’s Sporting Goods?

    Dick’s Is executing on many fronts brilliantly. That coupled with their firm social stance on guns has made them a go-to choice for many shoppers. Hats off to their focus on the employee to make moments that matter. They are a textbook example of how to compete with the online bandits - by creating a better shopping experience.
  • Posted on: 11/27/2019

    Big things are happening as Small Business Saturday turns 10

    For Small Business Saturday retailers, I've just released 14 Small Business Saturday Marketing Ideas For Retailers to help you. It is a fine line of promoting shopping local because we need you versus shopping local because we deliver a better experience. Small Business Saturday allows retailers to tell a positive and hopeful message rather than using it as either a pity party or day to slash margins. The general public is demanding that smaller shops up their customer service game too, and that helps everyone.
  • Posted on: 11/26/2019

    Can retailers take a bite out of organized retail crime?

    While it is clear organized crime is getting bolder, don't forget many instances of shrink start in the store with employees either from five-finger discounts (ringing up one item instead of the correct one, entering in discounts or outright theft) or looking the other way on inventory controls, systems and procedures as simple as verifying packing lists. On top of that many movies seem to show how easy it is to steal and not get caught, which emboldens opportunistic theft.
  • Posted on: 11/25/2019

    Why is Sephora paying associates to leave shoppers alone?

    The reason this problem exists in the first place is no one at the C-level believes in training employees anymore. Therefore new hires and seasoned associates bring their bad/nonexistent customer service and retail sales skills onto their sales floor. It’s no wonder people don’t want to be helped when they are greeted with stupid questions like, “can I help you?“ How you train coaches how they’ll play. These baskets are only a symptom of how so few retailers understand training as the linchpin of being a successful retailer.
  • Posted on: 11/21/2019

    Is Target killing department stores and specialty clothing chains?

    Target is the department store for Millennials. This generational shift is proving vexing to many department stores and fast fashion outlets.
  • Posted on: 11/21/2019

    Should Starbucks stick with its open bathroom policy?

    As much as I made my name battling Starbucks nearly 25 years ago, I have to agree with them. Spurious data and faulty conclusions. Independent coffee houses have a fraction of the traffic a Starbucks has. People go to the bathroom. An open policy is always best - no matter what this clickbait study says.
  • Posted on: 11/20/2019

    Should Santa be a loyalty program perk?

    I get the altruistic reason behind why there might be an outcry. And if this was the only store that had a Santa I would understand. But it is a luxury retailer catering to luxury retail families. So many stores miss perks that are meaningful to their members -- instead offering just a coupon or discount. What better way to reward loyalty than to give them experiences their purchases make possible?
  • Posted on: 11/19/2019

    Chick-fil-A Foundation changes charitable giving and controversy follows

    Sorry, I wasn't speaking about you personally. And the same here. But words do have consequences — especially in this day and age. More importantly, money has consequences as well. If I found the money I spent at corporation X was providing grants for non-profits that advocated conversion therapy, for example, I would be enabling that behavior. My patronage would be tacit approval of the same. Agreed, nothing is universal, and we still agree on 99% of the retail world. On this one, a draw.
  • Posted on: 11/19/2019

    Chick-fil-A Foundation changes charitable giving and controversy follows

    Sorry Neil, unless you are part of the LGBT community I don’t think you understand what their impact is. It’s not just a sandwich is a sandwich. It’s saying it doesn’t matter what a business does that might affect my kids or my relatives or my community as long as I get a deep fried chicken sandwich that I like. Sorry we as a society need to be past 1960s thinking.
  • Posted on: 11/19/2019

    Chick-fil-A Foundation changes charitable giving and controversy follows

    Yes, they could support whoever they wanted. I as a consumer can go wherever I want. To quote Ronald Reagan, "trust, but verify." As retailers like Starbucks, Target, and Nike have proven that being more inclusive is good for business I don’t know why anyone would continue to support any business that wasn’t looking out for the greater good.
  • Posted on: 11/18/2019

    What will happen now that Five Below has gone above $5?

    Cheap stuff is still cheap stuff. I doubt this does anything more than add to their shoppers' basket and average check.
  • Posted on: 11/13/2019

    Retail apocalypse? How about a disruptor meltdown?

    Timely discussion with today’s NYT article The SoftBank Effect: How $100 Billion Left Workers in a Hole talking about all the money flowing into disruptors with little to show for it. Anyone can attract new customers to low prices but somebody pays the cost. The fact that so many are unprofitable seems to indicate that the Amazon model to outlast your competitors only worked for them and for a few others.
  • Posted on: 11/11/2019

    Did social media spook Party City’s Halloween sales?

    Blaming the customer for your sales lags never comes off well. Party City’s job is to come up with products and sell products that customers are interested in. This old saw that they’re all online is getting old. Do your darn job and use your brick-and-mortar stores effectively.

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