Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

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  • Posted on: 09/21/2020

    Patagonia wants to ‘Vote the a**holes out’

    Exactly Ryan, we're talking about one specific brand who has always been focused on the environment. Consistency helps here.
  • Posted on: 09/21/2020

    Patagonia wants to ‘Vote the a**holes out’

    Spot-on, Paula.
  • Posted on: 09/21/2020

    Patagonia wants to ‘Vote the a**holes out’

    As I said to the Washington Post about the Colin Kaepernick ad a couple years ago, "This is completely in line with who Nike is and what they stand for. That authenticity resonated and will continue to resonate with their customers.” Frankly, who couldn't agree with this sentiment no matter what side you're on? There's no controversy here. Playing it safe never makes you money.
  • Posted on: 09/18/2020

    Have multiple rounds of price cuts changed Whole Foods’ high price image?

    So missing the big picture but then they were still offering Groupons just two years ago. The discount shopper is not loyal. The more Amazon breaks down what made Whole Foods what it was, the more likely they are to lose the target market that made them.
  • Posted on: 09/15/2020

    Will the election sidetrack holiday shoppers?

    I expect this to be a banner holiday season. We are on the cusp of a new hedonism. Wall Street is already banking on a Biden win. Optimism will return just in time but I don't expect news reports or many analysts to cover or help with that. Green shoots are out there already in retail.
  • Posted on: 09/15/2020

    Could Authentic Brands be the lynchpin in J.C. Penney’s turnaround?

    J.C. Penney's problems still remain: no consistent vision of who their customer is, the value proposition, the need for big stores, a branded customer experience, a website that is compelling, etc. I don't see adding more SWS as a fix but a tool. Who's in charge and where's the vision? After two years we're still not seeing it from the top.
  • Posted on: 09/14/2020

    Will locals choose Brooklyn over Bezos?

    I wish them luck. It is hard to market two brands at once. I wonder how many people will discover new places to shop from it and how the business model works paying people $25 an hour to deliver, but it's great to see the creativity.
  • Posted on: 09/10/2020

    How can indie retailers build lasting brand equity?

    Good tips of course from Rich and Geo. I would take exception to Adrienne Weiss. Many brands are their own country with what is relatable to them. Quirky is fine but I don't want to have to translate or put up with oddities in your "country" (store). If I go there, I shouldn't have to speak your language, you should know how to speak mine.
  • Posted on: 08/31/2020

    Why does Amazon want a fitness tracker?

    Unfettered access to people's private lives is not a recipe for making the world better.
  • Posted on: 08/31/2020

    Will other booksellers follow Powell’s in just saying ‘no’ to Amazon?

    Bold, smart move. I applaud their public divorce and I'm sure it resonates well with their local Portland fans. And in the process it will get them more publicity. America loves the comeback story of David v. Goliath. Here's my own in the New York Times -- the one that built my business.
  • Posted on: 08/31/2020

    Digital coupons find redemption in the stay-at-home economy

    When I buy something online and I see a place for a coupon code, I'd be a fool not to do a quick search for a coupon. Or use Honey to automatically find and use one. Does that mean these work? No -- consumers are savvy, why aren't marketers? I'll bet most had already made up their minds like me and just got the deal, they didn't change the behavior.
  • Posted on: 08/31/2020

    Why does Amazon want a fitness tracker?

    I've said this a hundred times, Amazon is a data company connected to warehouses. The more information they can mine by knowing body mass, health, eating habits, and tracking movement, the more they can sell that information and use it to sell a variety of things from clothes, to medicine, banking accounts, life insurance - the works. There's a reason Scott Galloway has advocated their breakup for years as a monopoly.
  • Posted on: 08/26/2020

    Best Buy produces record results doing things differently in the pandemic

    Certainly great news for retail but like Target, Walmart, et al, let's not forget that they got a 500 mile per hour tailwind of consumers locked in their homes looking for a diversion which came through electronics.
  • Posted on: 08/25/2020

    Taco Bell reinvents drive-thru to speed pick-up

    Who doesn't love faster and more convenient when it comes to fast food? #Winner
  • Posted on: 08/24/2020

    Why is being stuck indoors boosting outdoor product sales?

    We all are striving to disconnect from our phones, our work-at-home-prisons in front of draining Zoom calls, and discover something other than the all doom, all gloom news. #surprisingnotsurprising

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