Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

Visit his blog at

Other Links from Bob Phibbs:

YouTube Channel

  • Posted on: 12/13/2019

    Is there any limit to how many stores Dollar General can open?

    I live in rural upstate New York with three versions of dollar stores in the neighborhood. We can't get a decent grocery chain interested as these stores cherry-pick the basics like detergent and other profitable items for groceries and discounts. I have to believe though that this modern Kresge's five-and-dime will over-saturate and consumers will once again move on. Until then though, their growth is a deterrent to progress.
  • Posted on: 12/11/2019

    Will same-day delivery make for a merry Old Navy Christmas?

    Sounds more like their way to further sabotage earnings for Q4 for Gap than any game-changer.
  • Posted on: 12/11/2019

    One of the best Christmas commercials ever cost almost nothing to make

    It's hard to capture lightning in a bottle but they did a fabulous job of executing one big idea. I expect competitors in the U.S. to consider this and if I were a local hardware store I might try something similar. The key is being authentic - it's the grownups' thumbs up that truly makes the spot. I doubt 99 percent of indie retailers would come up with such a spot because they would second-guess the message and want to put some screamer deal in the middle of it because they heard a guy somewhere say that was the only way to track it. Retail marketing, in general, has a long way to go but when you aren't tied to attribution - like this shop - you find the world gives you all the attribution you hoped for.
  • Posted on: 12/09/2019

    Why do so many people say ‘no’ to retailer loyalty programs?

    Shoppers are on to the trick: join our loyalty program so we can mine your data. Those benefits to the retailer far outweigh the perceived value to the shopper. I’m a United 1K loyalty member for one reason. If I get stuck in a snowstorm I know they’ll do anything possible to get me to my destination which they won’t do for non-loyalty customers. A recent example was them paying over $400 for a cab ride to LAX for a different flight. Until retailers can give that much value, I’d say it’s an uphill climb to get shoppers to join when benefits are so unbalanced.
  • Posted on: 12/06/2019

    Will Rent the Runway‘s hotel concierge deal change how people travel?

    It's a great promise, but can they deliver consistently? Oh and how does RTR make money on this exactly with all the shipping and dry cleaning?
  • Posted on: 12/04/2019

    Do independent liquor stores need a rehab?

    Seems like Gary V‘s family wine business is doing fine so I think it’s the same case as with any business - what's important is the skills the owners have or hire.
  • Posted on: 12/02/2019

    Will its ‘culture of recognition’ be a game winner for Dick’s Sporting Goods?

    Dick’s Is executing on many fronts brilliantly. That coupled with their firm social stance on guns has made them a go-to choice for many shoppers. Hats off to their focus on the employee to make moments that matter. They are a textbook example of how to compete with the online bandits - by creating a better shopping experience.
  • Posted on: 11/27/2019

    Big things are happening as Small Business Saturday turns 10

    For Small Business Saturday retailers, I've just released 14 Small Business Saturday Marketing Ideas For Retailers to help you. It is a fine line of promoting shopping local because we need you versus shopping local because we deliver a better experience. Small Business Saturday allows retailers to tell a positive and hopeful message rather than using it as either a pity party or day to slash margins. The general public is demanding that smaller shops up their customer service game too, and that helps everyone.
  • Posted on: 11/26/2019

    Can retailers take a bite out of organized retail crime?

    While it is clear organized crime is getting bolder, don't forget many instances of shrink start in the store with employees either from five-finger discounts (ringing up one item instead of the correct one, entering in discounts or outright theft) or looking the other way on inventory controls, systems and procedures as simple as verifying packing lists. On top of that many movies seem to show how easy it is to steal and not get caught, which emboldens opportunistic theft.
  • Posted on: 11/25/2019

    Why is Sephora paying associates to leave shoppers alone?

    The reason this problem exists in the first place is no one at the C-level believes in training employees anymore. Therefore new hires and seasoned associates bring their bad/nonexistent customer service and retail sales skills onto their sales floor. It’s no wonder people don’t want to be helped when they are greeted with stupid questions like, “can I help you?“ How you train coaches how they’ll play. These baskets are only a symptom of how so few retailers understand training as the linchpin of being a successful retailer.
  • Posted on: 11/21/2019

    Is Target killing department stores and specialty clothing chains?

    Target is the department store for Millennials. This generational shift is proving vexing to many department stores and fast fashion outlets.
  • Posted on: 11/21/2019

    Should Starbucks stick with its open bathroom policy?

    As much as I made my name battling Starbucks nearly 25 years ago, I have to agree with them. Spurious data and faulty conclusions. Independent coffee houses have a fraction of the traffic a Starbucks has. People go to the bathroom. An open policy is always best - no matter what this clickbait study says.
  • Posted on: 11/20/2019

    Should Santa be a loyalty program perk?

    I get the altruistic reason behind why there might be an outcry. And if this was the only store that had a Santa I would understand. But it is a luxury retailer catering to luxury retail families. So many stores miss perks that are meaningful to their members -- instead offering just a coupon or discount. What better way to reward loyalty than to give them experiences their purchases make possible?
  • Posted on: 11/19/2019

    Chick-fil-A Foundation changes charitable giving and controversy follows

    Sorry, I wasn't speaking about you personally. And the same here. But words do have consequences — especially in this day and age. More importantly, money has consequences as well. If I found the money I spent at corporation X was providing grants for non-profits that advocated conversion therapy, for example, I would be enabling that behavior. My patronage would be tacit approval of the same. Agreed, nothing is universal, and we still agree on 99% of the retail world. On this one, a draw.
  • Posted on: 11/19/2019

    Chick-fil-A Foundation changes charitable giving and controversy follows

    Sorry Neil, unless you are part of the LGBT community I don’t think you understand what their impact is. It’s not just a sandwich is a sandwich. It’s saying it doesn’t matter what a business does that might affect my kids or my relatives or my community as long as I get a deep fried chicken sandwich that I like. Sorry we as a society need to be past 1960s thinking.

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