Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

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  • Posted on: 07/13/2020

    Will Boomers and Gen X keep shopping online post-pandemic?

    I'm only reporting reality, not survey results, Gene.
  • Posted on: 07/13/2020

    Will Boomers and Gen X keep shopping online post-pandemic?

    The boost in online shopping is from necessity and it will not keep up the promises. In-store shopping is more convenient as a weekly habit. Just look at grocers. The hassle of ordering online, having delays in shipments, fitting issues and returns are not worth it still for most consumers. I have plenty of clients with lines to get into stores when customers could have purchased online much quicker.
  • Posted on: 07/13/2020

    Starbucks becomes latest retailer to make masks mandatory

    Again corporations step in when there is weak leadership at the top. Masks should have never been made into fundraising or clickbait for some. They should have been mandated from the start, as in New York. We can't look back but until there is a vaccine, more retailers should jump on the bandwagon - especially now as the Texas governor has finally reversed his course and mandated wearing masks.
  • Posted on: 07/10/2020

    Is consumer arrogance driving word-of-mouth recommendations?

    So Gen Z will believe those WOM messages will all be authentic, unpaid for, and believable? Sounds like a stretch.
  • Posted on: 07/08/2020

    What white people need to know

    Wow, did you really say "forced on white people? The whole point is whatever is said doesn't square with what a black person experiences.
  • Posted on: 07/07/2020

    Macy’s plans for the Christmas rush

    I can't see how curbside pickup is the lifesaver for Macy's at a mall. It already is challenging to find a space. Factor in other stores offering it, the need for super trained employees to handle such operations, and the weather, and I don't see how that amounts to more than a blip. Once the election is decided, that will help, but if we don't get the pandemic deaths down, all bets are off this holiday season.
  • Posted on: 07/07/2020

    Has the pandemic changed shopping behaviors forever?

    From what I have seen from my clients we are on the cusp of a new hedonism where price is not the determining factor. What people say and what they do are often not aligned. It is simply too early to read the tea leaves.
  • Posted on: 07/06/2020

    Will Wegmans need a post-pandemic makeover?

    As a 100-year-old company, I think their understanding of their business is enviable and not tied to whims but data. I'm sorry to see their Pub experiment fall victim to COVID-19 but I trust they will figure it out to find a way to again pamper their customers to a level they are used to.
  • Posted on: 07/06/2020

    Walmart debuts virtual summer camp and drive-in movie programs

    While everyone continues to scream digital is the only way going forward, this move again solidifies Walmart as one of the few retailers which understands that the store is the hub that makes everything else possible, not the other way around. The partnership with Camp is inspired and clearly a winner for a single-store operator whose very experiential existence is in question in the time of COVID-19. The fact that they used celebrities is a bonus for all.
  • Posted on: 06/29/2020

    Does Microsoft need stores?

    Quite simply #YoureNotApple. This always seemed like a necessity rather than strategic. Their stores always looked empty to me.
  • Posted on: 06/23/2020

    Dick’s goes off-price with two new clearance concepts

    I think this is more of a have-to, not a want-to. Instead of paying third parties to get rid of merch, they can keep more of their money. That said, when products that are 90 percent off are out there with your name on them, I can't help but believe it will lead shoppers there first. This could exacerbate pricing problems and traffic problems.
  • Posted on: 06/22/2020

    How to hire people who do not look like you

    No one is saying hiring someone who is not qualified. In the original post I did not say that either or promote the idea. It was that retailers historically hire people who look like themselves because they don't try to diversify.
  • Posted on: 06/19/2020

    Has the pandemic proven Instacart’s business model?

    Very important distinction too, Gene. Poor performance looks bad on the retailer probably more than on the third party.
  • Posted on: 06/19/2020

    Has the pandemic proven Instacart’s business model?

    Sorry, I used Instcart once. I don't trust the shoppers, the substitutions were odd, the pricing was odd and for me was more complicated than just going to the store. Sorry digital natives, as the country reopens, most people want to pick their own produce and do not want to add an extra, more complicated step to getting what they want. More companies will develop their own last-mile capabilities.
  • Posted on: 06/18/2020

    Can a box of pancake mix be racist?


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