Bob Phibbs

President/CEO, The Retail Doctor

Since 1994 companies worldwide have turned to Bob Phibbs, the Retail Doctor® for the passion and expertise necessary to grow their sales. A professional speaker and author, he has frequently been called on to provide commentary on Marketing and Branding for MSNBC.

  • Worked with some of the largest retail brands in the world including Brother, Hunter Douglas, LEGO, OMEGA, Vera Bradley, Viking, and Yamaha.
  • Retail consultant with a proven track record of increasing sales 20-50% within months.
  • COO with a broad range of responsibilities creating a culture of exceptional experiences.
  • CMO of second-fastest growing company in Los Angeles two years running.
  • Built two successful businesses from scratch.
  • Author of “You Can Compete: Double Sales Without Discounting”
  • Author of “The Retail Doctor’s Guide To Growing Your Business”
  • Author of “Groupon: You Can’t Afford It – Why Deep Discounts Are Bad for Business”
  • Contributor AMEX Open Forum

Visit his blog at

Other Links from Bob Phibbs:

YouTube Channel

Google me
  • Posted on: 12/02/2020

    Sephora to set up shops in 850 Kohl’s stores

    Another reason I continue to question the abilities of the current team at JCP
  • Posted on: 11/30/2020

    Was Black Friday a bust?

    The news stories today are a bit like saying, "John Denver hasn't had a hit record in a long time. Of course, he's dead." Of course in-person shopping was off. We're in a pandemic. The real bright spot seems to have been small business Saturday where retailers are reporting record interest and sales.
  • Posted on: 11/24/2020

    To furlough or not to furlough?

    Let's be honest, many retailers are cutting staff, pushing online into the stores, and making self-serve the goal when you unpack much of digital transformation speak.
  • Posted on: 11/24/2020

    To furlough or not to furlough?

    What's the lesson? Employees are your most important asset. You live or die by that motto. Simple. Retail is a game of being brilliant on the basics. How you treat employees is how they'll treat your customers. If associates are disposable, so are your customers. Hence so much turmoil in retail. Look inward C-level execs and stop touting "digital transformation." Retail has always been about people. Always.
  • Posted on: 11/18/2020

    Target and Walmart’s 3Q results are just – Wow!

    We are fast becoming a country of just three retailers: Amazon, Walmart, Target. As more malls struggle and small businesses like New Mexico's are told to close, the big only get bigger. Yes they had resources, vision, and leadership that knew what to do. Congrats on that. But when we declare a few businesses more viable than most everyone else these results ring hollow to me.
  • Posted on: 11/17/2020

    Are retailers cutting their way to profitability or slowly bleeding to death?

    Customers are tied to their homes and out of their normal routine. Acting like the past eight months is forever is to continue the hackneyed retail narrative - "if the store closes, they go online." "We don't need stores." "All anyone wants to do is shop online." If you took Amazon and a few other players out of the mix, you'd find most business does not transfer to online when stores close. In fact the opposite happens. The only way these struggling retailers will try to woo them to their websites is bound to be more discounts and promotions. If C-level execs just realized that the store is the hub everything else springs from, they'd take the experience within a store's four walls seriously. You can't close your way to knowing who your customer is or discount your way to margin. Hire people who don't look down on working retail, give them training on how to engage a jaded shopper, discover their interests and bond so your experience stands out along with digital initiatives and you'll have something like Starbucks, like Apple, like Lululemon, like Container Store, and more.
  • Posted on: 11/16/2020

    Costco makes everybody mask up

    Who wouldn't say ABSOLUTELY when it comes to staying open? It's a mask, not a choice.
  • Posted on: 11/16/2020

    Costco makes everybody mask up

    It is really clear where your politics lie Tony and calling them "stormtroopers" is unhelpful.
  • Posted on: 11/13/2020

    Should C-suite execs keep their opinions to themselves on store visits?

    If every time you see the CEO it's nothing more than "doing a heck of a job brownie" you are a PR celebrity. If CEOs really walked the aisle and really devoted 20 minutes to make a meaningful connection with floor workers, it would do far more good than harm. I know as a speaker and consultant I can shut people down quickly if I'm not careful but that doesn't mean they want me to be Pollyanna either.
  • Posted on: 11/12/2020

    Is it the right time to open an experiential, socially-distanced toy store?

    Yes. When is it going to be "the right time"? It just isn't. I applaud entrepreneurs knowing the risks and skepticism that are building something new.
  • Posted on: 11/10/2020

    Moms will decide how much holiday cheer retailers enjoy this year

    I was interested until I read, "writing thank you cards to essential workers on the frontline fight against COVID-19." Really? Who would do this? A big reach in my estimation. Moms have always determined how strong the holidays are. Those who feel hopeful through vaccine news and opening up will drive consumption. If we continue to go out of control with infections, that will make everyone fearful.
  • Posted on: 11/09/2020

    Should Trader Joe’s have gone public with COVID-19 rates?

    Yes. They are a brand built on authenticity and transparency. To help get customers to not minimize the pandemic, this should help them understand it is everywhere. More retailers should do it.
  • Posted on: 11/05/2020

    Did Gap just learn that no good tweet goes unpunished?

    I wouldn't have pulled it. Stand for something for gosh sakes Gap. It's as if they were embarrassed by a universal message. I hope they do nothing more except they should make the hoodie and sell it.
  • Posted on: 11/04/2020

    Did Burger King just ask consumers to buy a Big Mac?

    Friendly fire is always a winner as the Burger King U.S. promo showed. The U.K. version is more elevated and also a new tack which I think works well. I think anything that gets people to think about eating out and supporting business is great. The fact that they didn't do it with a 50 cent off coupon is a bonus.
  • Posted on: 11/03/2020

    Will Walmart’s decision to scrap robots have far-ranging effects?

    I don’t care how you slice it, this is a big scar for the promise of robots and technology solving all retail problems. This was not a trial - this was a five-year program highly lauded. In addition, “Walmart U.S. chief executive John Furner has concerns about how shoppers react to seeing a robot working in a store.”

Contact Bob

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.