Consumers Buying McD’s New Menu Items

Sep 09, 2003

By George Anderson

McDonald’s reported sales for its U.S. restaurants were up 8.8 percent in August as consumers stepped-up and drove-thru for the chain’s newest menu items including McGriddle
breakfast sandwiches and premium salads with Newman’s Own dressing.

Gian-Carlo Laguzza, a lead analyst at Fitch Ratings, said now that McD’s seems to be getting its menu straightened out, it needs to get serious about remodeling its stores.

He told the Chicago Sun-Times, “Consumers are looking for something more than your typical cafeteria-style fast-food restaurant.”

Moderator’s Comment: How do you explain McDonald’s recent strong performance? What will it take for the chain to
build on it?
Anderson – Moderator

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