Consumers Opt for Cheap Sneakers

Sep 09, 2002

Consumers are looking for simpler and less expensive, at least when it comes to sneakers and other athletic footwear, these days. According to a piece in The Los Angeles Times, ” sales of athletic shoes costing $150 or more plunged almost 41% in the first six months of 2002.”

The drop in the sale of high-end styles is linked to economic uncertainties and also to a consumer shift towards simpler designs. Consumers that previously bought sneakers with pumps, lights and various other enhancements have decided they just aren’t necessary anymore.

Moderator’s Comment: Is the consumer trend away from
the high-end in shoes indicative of purchasing decisions across the board? What
will it take before consumers revert to regularly buying super-premium and luxury
items again?

As one consumer in the LA Times piece put it, “Who cares
if they’re high-performance anyway? Why should I pay that much money for a shoe
to walk to the Safeway?” [George
Anderson – Moderator

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