CVS supports military vets with big discounts


Americans appreciate the service of the nation’s military veterans and it’s doubtful any retailer has ever gone wrong running promotions that reward the men and women who have served their country. CVS is the latest retail case in point.
Yesterday, the drugstore chain announced it would participate in a new 20 percent discount program, operated by Veterans Advantage, for active duty and retired members of the military services, National Guard and reserves. The program is open to eligible individuals who have enrolled in the Veterans Advantage’s VetRewards Card which charges its members $3.33 to $4.99 a month, depending on the length of commitment.
"CVS/pharmacy is proud to honor military and veteran families with this new benefit for Veterans Advantage members, allowing them to access significant savings whether they shop with us in our stores or on CVS.com," said Rob Price, chief marketing officer of the drugstore chain, in a statement. Free shipping is included in the offer for online orders.
Companies that participate with Veterans Advantage include Apple, Foot Locker, Omaha Steaks, Overstock.com, Orvis, Target, Sears, 1800flowers.com and others.
- CVS/pharmacy Announces New Savings In-Store & Online for Veterans – CVS/Veterans Advantage Inc.
- About Us – Veterans Advantage
Will CVS’s announcement also help attract military vets who do not participate in the Veterans Advantage program? How will the partnership with Veterans Advantage go over with consumers who are not connected to the military?
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10 Comments on "CVS supports military vets with big discounts"
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In a word: OUTSTANDING!
Our veterans never get enough recognition or support. I’m not connected with the military and I’m personally moving my business to CVS.
It is great to see more and more companies recognizing the sacrifices made by the men and women who have served this country. I am not sure it will encourage more veterans to join Veterans Advantage, but should encourage those who are part of the program to shop at CVS.
The partnership between CVS and Veterans Advantage should have no negative impact with those not connected to the military. Unlike the Vietnam era when the soldiers were often personally blamed for participation in an unpopular war, today even people who do not support the military’s effort understand soldiers go where they are commanded to go.
Simple answer – YES, if for no other reason than it will create more awareness and remind vets that it is out there. I question whether they spend enough to earn back what the program is costing them or not, and wonder where the dues they pay are going.
For the sacrifice that many military families are willing to give, this is a small, but well-deserved reward. Sadly, many military families qualify for Food Stamps, so any savings would be welcomed.
Those who are not connected to the military should be thankful for those who are. Congratulations to CVS to providing a program that supports our veterans.
This is excellent marketing coupled with excellent citizenship by CVS. Special treatment for our vets and their families is one of the few “blocs” that does not raise hackles that “somebody else” is getting a better deal or better pricing.
While I agree this is good and important to support our military folks no matter where or when they served, what I do not agree with is a charge to belong to a program that will give you a discount; especially to our military heroes. There is no reason for this to have a fee except that another company is managing the program. Guess who will make the most from this – the management company.
“It’s doubtful any retailer has ever gone wrong running promotions that reward the men and women who have served their country.” Except when it charges them (as much as) $4.99/mo. Maybe I’m just an old curmudgeon, but to me, this takes away a lot of the altruism one would hope for in such a program. If everyone from the local bus company on down can offer a well-earned “thank you” discount with nothing more than a military ID – or maybe a missing limb – as evidence of service, I don’t know why CVS needs to put a price tag on it.
The veterans advantage is a step forward in recognizing all that our veterans have done. Most consumers are mindful of the extraordinary sacrifices our military makes, and support initiatives that recognize their service on our behalf. Hope the Veterans Advantage program continues to expand to include more retailers and increase the value of membership to the vets.