In a word: OUTSTANDING!

Our veterans never get enough recognition or support. I’m not connected with the military and I’m personally moving my business to CVS.

It is great to see more and more companies recognizing the sacrifices made by the men and women who have served this country. I am not sure it will encourage more veterans to join Veterans Advantage, but should encourage those who are part of the program to shop at CVS.

The partnership between CVS and Veterans Advantage should have no negative impact with those not connected to the military. Unlike the Vietnam era when the soldiers were often personally blamed for participation in an unpopular war, today even people who do not support the military’s effort understand soldiers go where they are commanded to go.

Simple answer – YES, if for no other reason than it will create more awareness and remind vets that it is out there. I question whether they spend enough to earn back what the program is costing them or not, and wonder where the dues they pay are going.

For the sacrifice that many military families are willing to give, this is a small, but well-deserved reward. Sadly, many military families qualify for Food Stamps, so any savings would be welcomed.

Those who are not connected to the military should be thankful for those who are. Congratulations to CVS to providing a program that supports our veterans.

As more retailers participate, it can’t help but create the awareness and support of the program by active service members and veterans. It is a net positive for even for consumers that are not connected to the military in any way themselves. It can also influence those not connected to the military in supporting these retailers that participate, if they have a passion for supporting these great men and women. We owe each of them a debt we can never repay. I remain grateful to each and every one of them for what they do each day to protect all of us. They do so whether or not they are even supported by all. They simply do it for all. These types of programs could have even more success with regular retailers as service members face looming cuts in the defense budget that impact commissaries. If price of goods is impacted at these locations due to the pending cuts, regular retailers that find ways to be competitive stand to gain. They have nothing to lose… Read more »

This is excellent marketing coupled with excellent citizenship by CVS. Special treatment for our vets and their families is one of the few “blocs” that does not raise hackles that “somebody else” is getting a better deal or better pricing.

While I agree this is good and important to support our military folks no matter where or when they served, what I do not agree with is a charge to belong to a program that will give you a discount; especially to our military heroes. There is no reason for this to have a fee except that another company is managing the program. Guess who will make the most from this – the management company.

“It’s doubtful any retailer has ever gone wrong running promotions that reward the men and women who have served their country.” Except when it charges them (as much as) $4.99/mo. Maybe I’m just an old curmudgeon, but to me, this takes away a lot of the altruism one would hope for in such a program. If everyone from the local bus company on down can offer a well-earned “thank you” discount with nothing more than a military ID – or maybe a missing limb – as evidence of service, I don’t know why CVS needs to put a price tag on it.

The veterans advantage is a step forward in recognizing all that our veterans have done. Most consumers are mindful of the extraordinary sacrifices our military makes, and support initiatives that recognize their service on our behalf. Hope the Veterans Advantage program continues to expand to include more retailers and increase the value of membership to the vets.

There are many kinds of military service, and hardships endured as a result of service vary in many more ways. In all types of military service, our brothers and sisters in arms are enduring their jobs while being rewarded with low pay and working when and where they are told to. Tens of thousands of them are forced to serve away from family events and holidays every day. Millions have been left with a quality of life that is from any perspective, a horror story. Retailers all over the USA are aware of this and in many cases willing to minimize the profits they work hard for to give back something to those that give and/or gave so much. Whether or not these benefits are due the military veterans is and will remain subjective. Support for companies that have programs like we see here with CVS is met with little negativity, but it does exist and will for the foreseeable future. As for myself, I tend to think more of what they gave up instead… Read more »