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Retailers ranging from Dollar General to Dick’s Sporting Goods and Aldi have launched summer savings events to spur sales in what is typically a quieter time for retail business.
The arrival of Amazon Prime Day, which extends this year from two to four days, from July 8 to 11, has put more attention on the month of July for retailers. Walmart, Target, Best Buy and Kohl’s have already announced sales alongside the event.
However, more retailers are introducing summer savings campaigns this year at a time that traditionally focuses on summer clearance deals ahead of back-to-school selling. The deals may be countering inflationary concerns.
Dick's, Dollar General, Meijer, Aldi, and Sam's Club All Pushing Summer Sales
Dick’s on Wednesday announced its inaugural DICK’S Deal Days promotion — running from July 7 through July 10 — supporting summer activities with deals on swimsuits and kayaks, as well as the start of the travel and youth sports season. Said Melissa Christian, VP of global brand and category marketing at Dick’s Sporting Goods, in a statement: “This time of the year is packed with games, getaways and everything in between, and we know our athletes love to save on the gear they need."
Meijer in mid-May announced it was reducing prices on more than 70 “summer grocery staples” as part of a new 10-week promotion. Don Sanderson, chief merchandising and marketing officer, said: “Meijer understands customers are looking for value now more than ever before, especially during the summer months of cookouts, camping and kids home from school.”
Dollar General is running a “7 Days of Savings” summer sales event (July 6-12) with discounts of up to 50% off one featured item each day. Prices have also been lowered on more than 1,000 items through Labor Day. Emily Taylor, Dollar General’s EVP and chief merchandising officer, said, “With kids home from school, there’s often additional meal prep and a desire for additional activities. Our discount offers are designed to enhance affordability on the items our customers need and want.”
Sam's Club announced on June 17 that it was locking in prices on more than 1,000 “summer favorites” through July 22 amid threats of higher prices tied to tariffs. The wholesale club stated, “From grilling gear and coolers to pool floats and fresh-cut fruit trays — members can count on consistent value for the season’s must-haves. No surprises. Just confidence.”
Aldi announced in early June it was lowering prices on more than 400 products to “help shoppers celebrate summer without sticker shock.” Aldi U.S. CEO Jason Hart said, “While customers may see higher prices at other retailers, we’re working hard to unlock even more value for our shoppers, just in time for summer’s lineup of holidays and gatherings where food takes center stage.”