eBay looks to lead a ‘retail revival’
EBay continues to expand its “Retail Revival” program that helps small businesses expand online, particularly on its platform.
North Carolina’s Greensboro just became the third U.S. city to take part in the marketplace’s program.
Small businesses in Greensboro can participate in a wide range of classes and receive ongoing support and perks from eBay during the year-long program. Resources include customized training on everything from properly listing and naming items online to photo facilities. The perks include a break on seller’s fees during the program and direct access to eBay’s customer service team.
EBay’s first Retail Revival effort launched in Akron, OH in January 2018, and others were deployed to Lansing, MI, Wolverhampton, UK and Halifax, Canada over the last year. Cumulatively, these cities have helped participating small businesses generate millions of dollars in sales and export to over 70 international markets, according to eBay.
Numerous defunct retailers in recent years have blamed their demise on pressures from online selling. Many smaller businesses also face time constraints managing and mastering the logistics, customer service and other aspects of online selling. With the Retail Revival theme, eBay argues that its platform provides the tools to help smaller retailers survive and thrive.
“As one of the largest online marketplaces in the world, empowering entrepreneurs and small businesses is central to eBay’s business and purpose,” said Chris Librie, head of Global Impact at eBay, in a statement. “Through the power of eBay’s platform and our millions of shoppers across the globe, we’re committed to making a positive impact on the growth of local retailers and their communities.”
In a profile on the success of the Akron program on Curbed.com, Bill Duffy, an analyst at Gartner L2, said eBay gains public relations benefits that should encourage other small businesses to list on the site.
“EBay is emphasizing that they’re working well with their partners, and trying to be a friendlier place,” said Mr. Duffy. “They’re bringing the human side back to that third-party marketplace.”
- Greensboro, North Carolina Joins eBay’s Retail Revival – eBay
- Can a legacy e-commerce brand help revive brick-and-mortar retail? – Curbed
- eBay Launches ‘Retail Revival’ Program to Boost Small Businesses – eBay
- eBay Announces Lansing, Michigan as its Second Retail Revival Partner City – eBay
- eBay’s Retail Revival Expands to Canada – eBay
DISCUSSION QUESTIONS: What kind of benefits does eBay gain from its Retail Revival program? Is eBay unique in trying to give third-party sellers the education and tools they need to succeed as online sellers?