FreshDirect Delivers Ahead of Expectations
By George Anderson
FreshDirect, an online grocery home-delivery service operating in New York City has announced that it is now filling more than 2,000 orders per day and adding approximately 3,000 new customers a week.
The company currently operates in select neighborhoods on the island of Manhattan. It claims “over 15% of Manhattan’s east side has become FreshDirect customers.”
FreshDirect expects to have its service available citywide by the end of the year. The company is currently offering new customers $50 worth of free food on their first order.
FreshDirect operates out of a 300,000 square foot facility in Long Island City
and it delivers fresh groceries to consumers and businesses with a delivery
charge. The company requires a $40 minimum order, except on its new customer
Moderator’s Comment: Has FreshDirect hit upon a successful
formula for urban online grocery retailing? [George
Anderson – Moderator]
Months in Manhattan and FreshDirect Passes the 2,000-Order-a-Day Mark and
has Over 40,000 Customers – Business Wire
Company Web Site