Girl Scouts Are Prepared to Grab Market Share
The Girl Scouts are taking their “Be prepared” motto to heart with some recent steps designed to help the group drive incremental sales of its famous cookies and other merchandise.
According to a Pioneer Press report, the Girl Scouts of Minnesota and Wisconsin River Valleys are opening a pop-up store in the Mall of America to sell cookies and other group merchandise such as earrings and mugs. Sales will be handled by individual troops while the location remains open.
“We haven’t done this before, and we’re doing it to help raise our profile” Sara Danzinger, a spokesperson for the group, told the Pioneer Press.
A pop-up store isn’t the only thing the Girl Scouts are doing to build sales. A recent report by the Los Angeles Times found that 32 troops in 23 different states are making use of smartphone technology to read credit cards and remove one of the greatest impediments to the group’s sales.
“Now every time someone says, ‘Oh, I don’t have cash’ or ‘I don’t have a check,’ we’ve got you!” Kenya Yarbrough, director of marketing for Girl Scouts Greater L.A., told the Times.
- Girl Scout store to pop up at Mall of America – Pioneer Press
- No more excuses — Girl Scouts now accept credit cards – Los Angeles Times
Discussion Questions: Are the Girl Scouts moving into places where they could become a more significant competitor to retailers and cookie manufacturers? How would you expect retailers and manufacturers to react should the Girl Scouts capture greater share of the cookie category?